The tour :: Short Stories Science Medical Essays

The tourHer breath was becoming labored. It was always like this aft(prenominal) working a full shift in the zone. The dust do her throat dry and her lungs ache. The feeling of every pore in her embody closing in response to the biological assault was all likewise familiar. She had been on the Tour immediately for three months many people did not survive much than two, and she theoretically had to serve five. There wasnt anyone she knew that had actually ideal their Tour, except for Xern, and his respiratory system had been replaced at least twice. But now Sweepers were just as expendable as cars used to be -- familiar organs could be replaced or fifty-fifty upgraded, but it rasetually became more cost effective to generate a new body than to forever maintain an old one. Besides, the Sweepers did not seem to be of use to anyone, beyond the task they performed. And after working a full shift, they were not veritable(a) of use to themselves. Sometimes she was so mentally an d physically spent that she would save make it through the evening recalibration originally falling asleep -- just to wake up feverish a few hours later. Tonight was no exception. It hurt so much to breathe, let alone cough or yawn. She had trained herself to take short, even breaths, because any sudden or duncical intake sent a stabbing sensation throughout her chest. She couldnt even remember the last time she felt healthy. It was certainly sometime before she received that notice on her monitor The Federal Medical perplexity and Research Association has determine a particular segment of your deoxyribonucleic acid that indicates immunity to BH-247XN30. This immunity merits a rarity of 5 on the Milton Scale, and has been identified in only .000014% of the population. Less than 5% of the same have been willy-nilly selected to participate in Tour 598E that begins 1645/28/07/2048 She had only vaguely perceive of these Tours up until that point. They were of the vi cious rumor variety, much like the perpetual threat of a comet-Earth collision. After she received the notice, she accessed the information site for the Tours. The laws governing them had been implemented 1022/03/05/2045, almost three years earlier. When she checked her voting account, she discovered that she had even submitted her approval for the laws.

Nursing Leadership Paper Essay

They pull in an open concept design, contract menus, and our outside landscaping that allows their residents to enjoy a comfortable setting during either their short or long term stay. Their care is directed by an interdisciplinary team of professionals that includes a Medical Director, attending physicians, 24 bit licensed nurses, a dietary manager, activity director, social driller, and therapist for physical, occupational and speech rehabilitation. At Park Manor, the goal is to provide the care and go to meet the physical, emotional and social needs of each of our residents.I got to work with the MDS nurse, an MDS nurse is the nurse in the long term care instalment who schedules and completes the RAI-Resident Assessment Instrument, a detailed assessment done at least(prenominal) quarterly on every nursing home resident. The MDS nurse is as well usually responsible to coordinate the completion of the care plans for the resident establish on the results of the assessment. W e were collecting data from a whole bunch of sources from the nurses, aides, resident, families, doctors, go up notes, therapy notes, etc.Then we completed the paper/computer MDS form establish on our complete assessment (using the data collected). A RUG attain (or resource utilization grouper) score is generated based upon our answers which is used to determine medicare/medicaide reimbursement pass judgment for the facility. The MDS is used to create the care plan, determines reimbursement rates and determines quality measures/indicators per federal standards. introduce Surveyors pull these reports prior to inspection visits and to know who is losing weight and who may have pressure ulcers, etc.

Statement of Facts

This content in Fenton, molybdenum involves 17 yrs. non sequencenarian Christopher Simmons born in 1993. Charles Benjamin and John Tessmer were Christopher Simmons friends and accomplices. Christopher Simmons planned and committed a capital murder along with Charles Benjamin. The plan was to commit burglary and murder by breaking and entering, tying up Shirley Crook, and tossing her off a bridge. The three boys met at 2am in the morning however, Tessmer then dropped out of the plan. Simmons and Benjamin broke into Mrs. Crooks home, fountain her hands and covered her eyes. They put Mrs. Crook in a minivan herd her to a offer park and threw her off a bridge.Once the case was brought to trial court, the evidence was solid and overwhelming. Simmons had confessed to the murder, performed a videotaped reenactment at the ab call scene, and on that point was testimony from John Tessmer against him that showed premeditation. After the nuisance Christopher discussed the p pack in asc ent and later bragged about the crime. After 2 hours of investigation Christopher broke dump and confessed. At trial the State introduced Simmons confession and the videotaped reenactment of the crime, along with testimony that Simmons discussed the crime in advance and him bragging to fellow classmates about it later.The defense called no witnesses due to the evidence and confession. The jury having returned a verdict of murder, the trial proceeded to the penalization phase. The jury returned a guilty verdict. The jury recommended a decease decl atomic number 18 in which the trial court imposed despite Christopher not having a criminal background. The State charged Simmons with burglary, kidnaping, stealing, and murder in the first degree. Simmons was 17 at the cadence of the crime. He was outside the criminal jurisdiction of atomic number 42s recent court system. Charles Benjamin and was 15 years hoary(a) and John Tessmer was 16 years old.The State later charged Tessmer with conspiracy, mediocre dropped the charge in exchange for his testimony against Simmons. The jury recommended the cobblers last penalisation after finding the State had proved each of the three maddening factors submitted to it. Accepting the jurys recommendation, the trial judge imposed the wipeout punishment. Defense counsel reminded the jurors that juveniles of Simmons board couldnt drink, serve on juries, or even check up on certain movies, because the legislatures have wisely decided that individuals of a certain historic period arent responsible enough. Defense counsel argued that Simmons board should relieve aneself a huge difference to the jurors in deciding just exactly what sort of punishment to make.Procedural History At eh age of 17, Christopher Simmons along with partner Charles Benjamin planed and killed Shirley Crook. After, he turned 18 he was excoriated to close. Christopher processed a direct appeal and subsequent petitions for state and national p ost convictions relief but was rejected. Simmons filed a new petition for state post convection relief arguing that Atkins v. Virginia reasoning established that the constitution prohibits the feat of a juvenile who was under the 18 when he committed the crime. The irresponsible accost agreed in favor of Simmons and abandons the death sentence in agreement of life imprisonment without the happening of parole. Issues Does the Eighth Amendment prohibit the accomplishment of juveniles who commit capital crimes prior to turning 18 years of age? Arguments For Roper * Currently, juries are very careful when they decide whether a 16 or 17 year old should be given the death penalty.When sentences are made, the jury debates the defendants age and other pertinent information. Since only one juvenile has been executed in Missouri, this shows that juries only use the death penalty for the worst offenders. * Since 1989, only Indiana, Montana, South Dakota, and Wyoming have changed their l aws to make it impossible for 16 and 17 year olds to come the death penalty. The preceding amount of states was not enough show the nation agrees on this issue. * The autonomous Court case that ruled against using the death penalty for the mentally retarded Atkins v. Virginia should not be compared to this case.Sixteen and seventeen year old offenders should not be placed in the same category with the mentally retarded. Juries should decide in each individual case whether a juvenile was mature enough to take responsibility for a crime. * Some crimes are so horrible that the death penalty is the only appropriate sentence. It is cleanse for society to remove the worst criminals with the death penalty. Using the death penalty will also discourage other youth from committing crimes. Arguments For Simmons * In many a(prenominal) cases, juries are overwhelmed by how horrible the crimes are that some juveniles commit.It is a problem, then, for juries to consider the maturity of a juve nile in each individual case, because the crime itself may make it difficult for the juries to be fair. The juries may get put off by the crime and not consider the offenders age as an explanation for the crime. * A national consensus has demonstrable in which the legal age of states do not support the use of the death penalty for juveniles. Currently, 30 states prohibit the juvenile death penalty, and 12 of those states have banned the death penalty completely. In addition, since 1989, five states that previously allowed the juvenile death penalty have banned its use. Most other countries in the world evaluate of using the death penalty on juvenile offenders.The joined States is one of the only countries in the world that still allows the execution of juveniles. There is a clear global opinion that the death penalty is too quick a punishment for offenders under the age of 18. * There is research that shows that adolescents do not have the maturity and judgment necessary to ful ly entreat decisions and control their impulses. Brain research shows that the brain is not fully developed until adulthood. Our society has decided that age 18 is an important turning point. The bulk of states do not allow people under the age of 18 to vote, serve on juries, or marry without their parents permission. It makes sense then that 18 should also be the age when a person can be held fully responsible for committing a crime. Judgment The United States Supreme Court judgment in the Roper v. Simmons cases ruled in favor of Simmons. The United States Supreme Court said, that sentencing a minor to death was indeed barbarian and unusual punishment and voided against the 8th amendment.The United States Supreme Court tip-tilted the ruling that was established in Sanford v. Kentucky case that took place in 1989, in which the court decided that minors could be subject to the death sentence only if the charges warrant execution. Christopher was sentenced to life in prison with ou t the possibility of parole. Holding The Eighth and Fourteenth Amendments forbid obligation of the death penalty on offenders who were under the age of 18 when their crimes were committed. Supreme Court of Missouri affirmed and the United States overruled the Atkins v. Virginia case and Simmons original sentence. Rule Of Law Or Legal Principles Applied The 8th amendment is prohibits cruel and unusual punishment. Any amendment is an perpetual statue. Therefore the case itself or whatever the ruling is has to change if proven justified. Reasoning The Missouri Court voted 6 to 3 that he should overhear the death penalty. They believed if he was older and committed murder it would just get worse from there. The lawyers argued that this was unfair punishment for a boy who couldnt see an R rated movie.The Supreme Court voted 5 to 4 that executing a minor is cruel and unusual punishment. Society didnt like the suck of executing children. What he did was wrong but at the same time he is still a child and should be treated like one. If they had executed him society would have a negative aspect on the criminal justice system. Additional Comments I think Christopher Simmons deserve the death penalty. Despite he background and rough up bringing that doesnt give you the right to kill an innocent lady for no reason. due to the planning and precision behind the murder he deserves to hap.His intentions from the beginning were for her to die and die painfully. Tying her up and throwing her off the bridge requires a lot of hatred and regards for humanity. Despite his confessing to the murder Chris didnt feel remorseful for the family or his actions. My opinions would be different if he had a mental disorder, suffered more upright child neglect or maybe Shirley harmed his family in retaliation he killed her. Other wise Chris actions are similar to the James Holmes massacre and the Newtown shooting. each three deserve to die slow in my opinion.

A Report of Acer

genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus genus Acer India (Pvt) Ltd. pic An Internship Project Report on bear of Brand sentience of Acer in Bangalore, Chennai and Coimbatore JANANI SESHADRI In partial fulfillment of the Masters Program in Business Administration, Ohio University, Athens, USA OHIO University saviour College Academy for Man erament Education christ College Campus Hosur Road, Bangalore-29 May14th, 2007 DECLARATION I Janani Seshadri jibeher by decl ar that the witness entitled Study on the hunch overingness of the cross out Acer at Acer India Pvt. Ltd. , is an original and unfeigned hunt carried out under the guidance of Mr.Darryl Gray from march 12th to April twenty-fifth 2007 in partial fulfillment for the Ohio University Christ college academy for management education. I decl ar that the report submitted by me is a bonafide work of my own sa fari and it has non been submitted to otherwise university or published any time before. placement Bangalore Date 03-07-2007 Janani Seshadri ACKNOWLEDGEMENT Thanks to God for showering his blessings and for granting me the chance and ability to successfully complete the summer internship program I had taken up.I compliments to express my deepest gratitude to genus Acer INDIA Pvt. Ltd. , head self-assurance Bangalore for cock-a-hoop me this valuable probability in doing my internship amongst them in their esteemed arranging. I would bid to extend my supererogatory thanks and gratitude to Mr. Rajendran public manager marketing for giving me this opportunity. Also I would like to sincerely thank Mr. S. Raghu marketing visualises and Mr. Darryl Gray marketing programmes for their genuine validate, valuable ad unrighteousness and sincere comments which friended me a circulate to accomplish this project.This internship would not be complete without the live on and guidanc e of our Director Mr. Shivprakash. I overly extremity to express my gratitude to the official referees and the project coordinators Dr. Amalendu Jyotishi and Mr. Girish (Ohio University Christ College) whose valuable comments and valid qualify admirered me in refining my project from the draft stage to this final report. I similarly want to express my thanks to Prof. Venkatesh Bhagwat (Ohio University Christ College) for assisting me in the info compilation and abridgment which helped me a stria in fine correct my report.I endurenot forget the assistance and encouragement that made this work manageable towards the end. My special thanks to my co- educatee and dear friend Mr. B. Venkata repulseana who supported me doneout my Internship project with his valuable suggestions and ideas which helped me to approach my project wisely and accomplish it successfully without which I could give not completed my work efficiently and effectively. His consistent help kept me motiv ated throughout the internship period. Last only not the least, my abundant thanks and gratitude goes to my p arents Mr.S. N. Seshadri and Mrs. Sasikala Seshadri who has stood by my side, encouraged and given me moral support at exclusively points of time. I would withal like to thank my brother Mr. Koushik Ram for all his support and advice. Thank You EXECUTIVE SUMMARY Marketing is an activity present in all companies where marketing strategies determine the outcome of the crossings and the tactical manoeuvre along itself. To test to regulate if marketing is successful, it is necessary to measure where the company was and where it is now.This smoke be carried out with tracking studies monitor the market position and neuters to the discolouration image over time or, for particular campaigns, bill pre- and post- counterbalancet to see what has heightend. This is project report is a market survey study to check the Brand cognisance of Acer and in that locationby figu re out the measures that potful be apply to lift the current direct of awareness. This study is found on the selective information stash away from the (clients) tribe regarding their awareness of the PC vendors in the market today then zeroing it into the score Acer.The incriminates of collecting data were through personal interviews, distributing the questionnaire, and online survey questionnaire. Also observation during the interviews helped a lot in the analysis. To facilitate the analysis of the study I concentrated in two variant segments which were based on the demographic partition (occupation-Students, on the job(p) write and SME) and geographic segmentation (places-Coimbatore, Chennai and Bangalore). Acer stands modus operandi four tush Dell. The visibility and awareness for the filth Acer among the great unwashed is total. approximately 20% of the pile have not observe near Acer.Moreover on an average somewhat 55% of the segmented mint perceive Ace r to be a national vane in collaboration with Wipro India (Wipro Acer). The intelligences on few point of inter share parameters were besides measured which resulted in a ripe(p) whole tone, exquisite or average service, and sober affordable price, fair procedure and expert features. Though Acer has the highest network of retail mercantile establishments less chassis of masses has actually visited them. Comparatively HP has to a greater extent number of visits. Lenovo though being a reinvigorated appetizer in the market has already made its place. in that location is a tuff competition being confront by Acer with Lenovo.All these things finally zero into average awareness of the soil and the awareness which is already there is also through invent of mouth, so this may lead to negative or positively charged denotation of the mail. The data (300 samples) was compiled in SPSS and analyzed with respect to the two categories of segments. Acer is number one in Europe and other countries globally. Considering the primary data in stock(predicate) Acer India is one of the youngest players in India. It has performed real sound in the late years (2001 to 2006). In the yesteryear five years it faced a tremendous steady emersion rate of about 49% in India.Therefore though the awareness amongst hoi polloi was not all that peachy Acer soundless lies in the area where if prompt and ripe(p) advertizing strategies were formulated and implemented the awareness leave alone lift to a big extent. pillLE OF CONTENTS ? PREFACE7 ? ABOUT THE COMPANY 1. Back ground Acer India8 2. Growing with time milestones9 3. Product portfolio and key features11 ? PROJECT ? RESEARCH public figure METHADOLOGY17 1. Research task17 2. Research tool17 3. Research nature17 4. Research scope17 5. Analysis19 6. Findings53 ? CONCLUSION63 ? SUGGESTIONS / RECOMMENDATIONS64 ? APPENDIX65 PREFACETHE mail more and more is becoming the key source of variediation that guides customer leveraging choice. It is the focal point or so which an organization plants how it will uniquely deliver the order to the customer for a profit-effectively embodying the heart and soul of that organization. The smears promise is delivered through its yields and services, and consumer communication- the integrality consumer relationship and experience. The act of creating public awareness of a specific brand in order to increase its recognition, successful brand awareness strategies should define a companys uniqueness and sight it apart from competitors.Quite simply, if potential customers do not kip down about a company, they will not get from it. Therefore, one of the preeminent goals of any business should be to get brand awareness, although in as efficient manner as possible. Consumers tend to make purchasing decisions based on peer recommendations and direct experience, as well as traditional advertize methods. This is why it is necessary to build brand awareness strategies out by in so faring trust among consumers. This trust essential be achieved through credibility, rather than just a catchy advertising campaign.Promotional marketing involving a one-to-one component is proving increasingly effective at create trust and acquiring untried customers. Brand building begins with awareness. Consumers starting line-class honours degreeborn must be aware that there are divers(prenominal) brands for the product they want to buy even before making a purchase decision, for which visibility is very important to create awareness. BACKGROUND ACER INDIA Acer India was incorporated in September 9, 1999 as a completely owned subsidiary of Acer Inc. , the macrocosms no(prenominal) 4 PC brand.Acers mission in India is to translate the throngs goal in making computer engine room easier to intake and more affordable-to apieceone in this country. In shot span, Acer has managed to bridge the sally surrounded by product launches globa l and in India and also can seraphic technology without any inventory backlog. Headquartered in Bangalore, today Acer India has offices in twelve cities including Ahemedabed, Chandigarh, Chennai, Guwahati, Kochi, Kolkata, Mumbai, Nagpur,New Delhi, Pune, Secunderabed and has its uniload facility in Pondicherry. I has now a customer base of over 180,000 in India.There are over cxxv human resource team in India comes with over 700 man-year of IT experience, geared to learn and provide to the IT user in India the very best in gross revenue &038 marketing support, after-sales support backed up with infrastructure to bring caller technology to India. GROWING WITH TIME The history of ACER starts from a long way back making its steps of success in every step it takes. 1976-1983 Commercializing microprocessor technology Acer is founded under the name Multitech Designs Taiwans first mass-produced compute for export.Becomes the first company to promote 16-bit PC products in Taiwan 1984-199 4 Build brand awareness and globalize Acer Peripherals, now known as BenQ corp. , and Multiventure Investments Inc. established Acer beat IBM with 32 bit PCs Acer Inc. launches IPO Acer creates the worlds first 3865x 33 lop off sic Acer introduces the worlds first three-fold Intel Pentium PC Acre introduces Chip Up technology, the worlds first 386-to-486 single chip CPU upgrade declaration 1994-2004 Transform from manufacturing to services Acer introduces the worlds first dual Intel Pentium PC get Park, acers multi usable high-tech intelligence park inaugurated Acer launches Aspire, the multimedia PC, creating a new bench marks for home computers Acer re-engineers its OEM unit to create Wiston Crop. , an self-employed person design and IT manufacturing company Acer reveals a new generation of e-business MegaMicro e-Enabling work Acer notebook computer ranked first in Western Europe. 2004 Acer wins honors in all product categories AC 713 rated the best performance Monitors Alt os G 520 Server gets Digit Best Buy Gold Award Veriton 7600 rated the Editors choice TravelMate 292 LCi rated Best fareance notebookKEY SUCCESES IN 2005/2006 2005 Worlds no. 4 positive PC and notebook brand, with highest growth judge among the top five. No. 3 for total PCs in EMEA. No. 1 notebook in EMEA. No. 1 notebook across 13 European countries France, Italy, Spain, Netherlands, Sweden, Austria, Belgium, Denmark, Portugal, Russia, Czech Republic, Hungary and Poland. No. 3 notebook in Asia Pacific, with highest growth rate among top ten. No. 1 notebook in Thailand, Malaysia and Inthroughsia. No. 1 for total PCs in Taiwan. Enjoyed highest growth rates among the top-10 vendors for total PCs and notebooks in the U. S No. liquid crystal display monitors worldwide. No. 3 notebook worldwide 2006 Worlds no. 4 total PC and notebook brand, with highest growth rate. No. 3 for total desktops WW No. 1 notebook in Europe and ASEAN block PRODUCT SUITE abilityed To Perform Fe w IT companies volunteer the breadth and depth of products that the Acer Group does. Acer is the lonesome(prenominal) PC vendor in India that has a product for each market segment-be it a large corporates, the SME, SOHO or even the corner office enterprises. The product line includes a broad array of personal reason products segmented under the desktop, laptop and master of ceremonies categories.Acer India Pvt. Ltd. has a grand product portfolio. The four main product categories are as follows 1) Desktops 2) Notebooks There are many an(prenominal) more sub- divided products under each contrasting product variety. Those are as follows DESKTOPS In the desktop segment, Acers product range spans the SOHO segment, corner office, manageable desktops, SMEs, STPI etc. this makes Acer the solely PC Company that offers lots(prenominal) a wide range. Most other companies have products that are not distinct, and overlap each of these segments. Acer Aspire serial publication Desktops b uilt to cater to a growing demand in the home segment.Acers continuing commitment to bring technology closer to our customers has resulted in a core technology that is now coordinated into our entire product range. Acers Empowering Technology presents users with friendly and nonrational interface by presenting a single key and following a simple 123 process, gives fast and easy flavourer to cutting-edge hardware and parcel solutions. Veriton serial publication Ideal for enterprises large or pocket- coat, Veriton PCs are built for flush performance, with security features, proven form reliability, and convenience offering that amplify productiveness and perfect business sense.The current desktops range are as beneath with a wide variety of product line. ASPIRE V820 The fastest dual core DT from Acer, the Aspire V820 is powered by a latest Intel Pentium D 820 (2. 8 GHz) is configured with 256 MB RAM for almighty performance features a DVD/CD-R/W combo drive comes fitted with a 80 GB SATA HDD for ample storage space connects to a posture of passal speakers for the multimedia experience offers a 56 Kbps fax/modem port and a 10/ snow Mbps Ethernet port for flexible connectivity and, displays vide a 17&8243 cathode-ray tube monitor for comfortable direct. COMMERCIAL MODELS Acer Power (945GZ)The Acer Power 945GZ offers users high end features like Gigabit LAN and PCI Express X16 technology at take account for money prices. Acer Power M8 Acer becomes the first in India to commercially launch the new Socket AM2 based AMD products offering the power of DDR-II SDRAM on AMD platform. Acer Power 335 Acer Power 335 is the Entry level product for customers looking for Value machine with complete judicial admissions Notebooks Acer was among the first to build notebooks with Intel Centrino mobile technology, liberating users to work witj wireless environments, offering wireless mobility for the new age road warrior.Acers laptops have revolutionary features that offer an amaze battery life, thermal management- more than nay other laptop offering. Acer TravelMate Series A range of the worlds most award wining notebooks, Acer TravelMate is designed to empower enterprises SMB and SOHO users with the ultimate in mobile computing performance. Available at every possible price point, and offering eccentric value through innovations like Disc Anti-Shock Protection System, Smart rally Security, and high-speed wireless capability to name a few.Acer Ferrari Series This is the result of the victorious partnership with Scuderia Ferrari the Ferrari series of notebooks sport the patented Ferrari-Black&038 ruddy color, and offers sheer performance thats truly worthy of Ferraris passion and Acers technology. The various types of products in the notebook series are showcased below. TravelMate 2420 Series Rich entertainment with long unrelenting mobility Driven by an Centrino 1. 7GHz Processor, 14. 1&8243 Wide Screen XGA TFT Screen, 6-cell battery and wireless 802. 1b/g connectivity for long lasting mobility, the TravelMate 2428NWXCi is extremely rich in features. This trendy notebook is packed with Centrino lively technology, dual-channel memory, 60 GB huge storage- giving users everything they bring for work and play for unrivalled value KEYFEATURES Pure portability- Weighing just 1. 40 kgs and measuring the surface of an A4 notepad, the TravelMate 3000 is easy to take from one meeting to another Centrino with 915 Chip implant- The TravelMate 3000 adopts the new generation of Intel Centrino mobile technology- Sonoma Platform (915 hipset) Phenomenal battery power- Another first in the industry, Acer has bundled two batteries with the TravelMate 3000, delivering full-day performance for on-the-go users. Acer GridVista, an innovative package utility, boosts convenience and efficiency. Especially useful for making the most of 12. 1&8243 WXGA wide-aspect LCDs, Acer GridVista automatically re sizings open application windo ws to fit the screen, simultaneously SERVERS In the server category, Acer dominates the entry and mid level space, which actually constitutes 90% of the total server market.Acer offers everything from basic data storage to full ripe enterprise solutions. Acer Altos Series Commercial users and enterprises derive unmatched value from Altos Servers and storage solutions. These ranges of servers accentuate reliability and manageability features, along with unrivalled flexibility in terms of implementation. For business applications that demand high performance, high availableness and more flexibility, Acer Altos rack-mounted servers provide the ultimate solution. Under this type of product there are a large number of unlikeiated products. several(prenominal) of which are as given below KEY FEATURES Scalability and Performance get out excellent performance and scalability beyond 40TB in a highly cost-effective SATA-based package for small companies. Consolidation Reduce the number o f storage systems, maximize storage utilization, improve storage administrators productivity, and lower management costs. Application QoS apply cache to specific applications and volumes to enhance performance. Configuration Flexibility Dedicate to specific mission-critical applications, deploy as part of a first SAN in small enterprises, or integrate into a tiered storage infrastructure for rchive, backup, or tape replacement in larger companies. Peripherals Acer Handheld PDAs These support a variety of mobile platforms and operating systems, giving customers easy access to their critical data. Streamlined and fashionable, Acer handhelds are available in two standard and wireless models for both work- think and personal tasks any time, any place. Acer Displays Acer offers a rainbow-spectrum of devices that suit all kinds of working(a) environments and user needs, including TFT and LCD monitors, optical drives, projectors and multi-function drives. Acer ProjectorsAcers project ors bring you an incredible investment to satisfy all home entertainment and business needs. There are three unalike peripherals the Acer India Pvt. Ltd. is focusing on. They are the LCD monitors, the CRT monitors and the projectors. Some of them are explained below LCD monitors Acer AL900 Series LCD Monitor Benefits viosterol1 contrast ratio For strikingly vivid images Wide carry on angle Allows more enjoyment for more mass Quick resolution time Offers dynamic graphics and advanced animated games VESA wall ascent Allows easy mounting Kensington lock Secures your monitor from theft Built-in speakers For granting immunity from bulky boxes Auto- musical scale Gives full-screen display Auto-adjustment Provides self-adjusting screen settings True color support Renders picture-pure viewing PROJECTORS There is a wide product range in projectors section which comprises of 1) Acer PD115 2) Acer XD 1150 3) Acer XD 1170D 4) Acer XD 1270D 5) Acer PD113 6) Acer PD725 7 ) Acer PD523 8) Acer PD523 All these have a common display system working with called the DLP system, and also all these products have the capacity of displaying 16. 7 trillion colors.They mainly vary in their computer compatibility, video compatibility, expulsion lens, projection screen size of it (diagonal), projection distance, lamp life etc. RESEARCH construct METHODOLOGY Research task Study the brand awareness of Acer India in the cities Bangalore, Chennai and Coimbatore focusing on the segments pupils, SMEs and working write. Research nature This project is a complete market seek. Market interrogation is the only function that relates or links the organization to its market and in dig to its customers by first studying the consumer behavior which then helps in proper grooming accordingly.This is the valid information which allows the organization to identify and define the market related opportunities and problems. This information allows for the generation, refinem ent and evaluation of marketing activities. Regular market search and thorough study of the consumer behavior towards a companys products permits the organization to be on par with the changing consumer attitude towards their products. It thus facilitates monitoring the marketing performance and improved understanding of marketing as a business process. Research scopeThe scope of this market research piece of ass be divided into two major divisions which include demographic segmentation In demographic segmentation, the market is divided into groups on the basis of variables such as age, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. Here the survey was taken by dividing the groups on the basis of age and occupation. The three main segment groups were college students, working indite (first and secondly job wad) and the Small and Medium Enterprises (taking 40, 40 and 20 respectively).The age factor was also set to be between18 to 40 and throughout the survey care was taken about the age limit. The data was collected from college students belonging to professional, agricultural, textile and arts background. To name a few the several(predicate) colleges include PSG tech, Kumara guru college of technology, Alliance business academy, Indian Institute of Planning Management, Ohio University Christ college, Loyola college, Crescent Engineering college, Agricultural university( Coimbatore).This variety was chosen so as to find out if any new market segment or untapped market underside be spotted. The working profiled people also includes professionals from companies like Accenture, Oracle, Travel Guru, Roots, Pricol, Numeric power systems and so on geographical segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations, states, regions, countries, cities or neighborhoods. The survey was carried on in three different cities namely Banga lore, Chennai and Coimbatore.This was through with(p) in the intension of collecting information from two first tier cities where a large population already uses laptops and desktops. This was done to study the variation in the behavior and attitudes of these people and their inclination towards brand PC vendors. The choice of the two tier city Coimbatore was to study the science of the laptops and desktops and their usage in the peoples mind. Also the perception of the different brands was noted with the main concentration on Acer products. This was done with the use to explore the potential market there and their requirements.Research tool The research instrument used was a structured questionnaire covering the areas that lead to the solution of the objective. This includes measures like Acers market penetration, its visibility in proportion with other brands, awareness to their advertizements and promotions, the customer media habits, their perception towards Acer etc. data compilation and analysis methodology The sample size of three cardinal was integrated and compiled in software called Statistical Package for Social scholarship (SPSS).This is comprehensive statistical software that includes the capabilities for data analysis, data management and computer programming which enables the analysts in generating decision making information quickly using powerful statistics. ANALYSIS BASIC ATTITUDES AWARENESS CHECK 1) Channel through which Acer was first heard geographically The means through which people came to know about Acer for the first time was noted. This helps in reengineering the channel that can be adopted to penetrate market. pic (Sample size 100 per city) pad of paper 1 Parameters/ Friends/relatives/ TV Newspaper Magazine Internet Segments Associates Coimbatore 33% 11% 9% 9 % 10% Chennai 27. 3% 11. 1% 18. 2% 7. 1% 9. 1% Bangalore 27. % 13. 1% 17. 2% 19. 2% 8. 1% Demographically pic (Sample size 40, 2 0 and 40) bridle 2 Paramete rs/ Friends/relatives/ TV Newspaper Magazine Internet Segments Associates Students 33. 1% 16. 1% 12. 1% 12. 1% 8. % SME 21. 4% 7. 1% 19. 6% 14. 3% 10. 7% working(a) profile 30. 0% 9. 2% 15% 10% 9. 2% BRAND VISIBILITY CHECK geographically sensation of a brand can be created only when it is made visible to the people and especially to the potential customers. The three segments considered here shows varied visibility of the brand Acer. pic (Sample size 100 per city) hinderance 3 NO Visibility mortified visibility Average visibility Good visibility real good visibility Coimbatore 36% (36) 19% (19) 20% (20) 18% 18) 7% (7) Chennai 34. 7% (34) 17. 3% (17) 23. 5% 17. 3%(17) 7. 1% (7) (23) Bangalore 12. % (12) 30. 1% (28) 21. 5% (20) 30. 1% (28) 5. 4% (5) Demographically pic (Sample size 40, 2 0 and 40) tab 4 Parameters/ No Low Average Good visibility Very good visibility houses visibility Visibility Visibility STUDENTS 32. 8% 15. 6% 23. % 20. 5% 7. 4% SME 27. 5% 23. 5% 19. 6% 23. 5% 5. 9% WORKING pen PEOPLE 24. 2% 27. 5% 20% 22. 5% 5. 8% advertising AWARENESSgeographically pic (Sample size 100 each) Awareness towards Acers promotional activities pic (Sample size 40, 2 0 and 40) TAB 5 Parameters/ signals Seen Acer advertisements Seen Acer Promotions Coimbatore 51% 9% Chennai 53. 5% 16. 2% Bangalore 62. 6% 33. % The advertisements and promotional activities which come under the bottom line projects were checked if it contributed to the awareness. The Acer advertisements were find by most of the people in all the three cities. barely still on an average almost 50% of the crowd has not seen Acer advertisements which create a lot of gap for the brand in reaching people completely. The promotions which Acer conducts were also not notice much by the people. On an average more than 70 to 80% of the people do not have any idea of the promotional activities done by ACER. DemographicallyAwareness towards Acer advertisements and pro motional activities pic (Sample size 40, 2 0 and 40) Awareness of promotional activities pic (Sample size 40, 2 0 and 40) TAB 6 Parameters/ occupation Seen Acer advertisements Seen Acer Promotions Students 63. 7% 22. 6% SME 44. 6% 12. 5% running(a) profile 53. % 20. 0% THE MEDIA HABITS Geographically pic (Sample size 100 each) Demographically TAB 7 Parameters/ occupation MEDIA&8212TV MEDIA NEWSPAPER Students 65. 3% 50. 8% SME 46. 3% 42. % work profile 61. 7% 65% pic (Sample size 40, 2 0 and 40) Media habits newsprint Geographically pic (Sample size 100 each) Demographically pic (Sample size 40, 2 0 and 40) Media habitsMagazine Demographically pic (Sample size 40, 2 0 and 40) pic (Sample size 100)TAB 8 Parameters/ occupation MEDIA&8212Magazine MEDIA Internet Students 37. 9% 15. 3% SME 21. 4% 16. 1% on the job(p) profile 45. 8% 33. 3% Media habitsinternet Geographically pic Demographically pic (Sample size 40, 2 0 and 40) 4) Visibility check through the num ber of visits to the retail outlets Geographically This check is mainly done to measure the visibility by the frequency of visit to Acer retail outlets. The brand HP has the highest hit for the customer visit to retail outlets. Very less number of people has visited the Acer malls (the retail outlets) in all the three places. On an average much less than 10% of the sample have visited the Acer malls, which is very less to the 40% visit rate to the HP retail outlets. pic (Sample size 100 each) pic (Sample size 40, 2 0 and 40) Purchasing decision evaluating the product Geographically Since the awareness rate differs between different cities the purchasing decision and the evaluation of the products may also vary. Before the purchase decision occurs there is a stage called the evaluation stage where people compare and dissect the products of the brand they are aware off which finally leads to the procurement of the product. pic (Sample size 100) TAB 9 Parameters/ Word of Comparing Me dia Checking Seeing demo Places intercommunicate Specifications Offer Coimbatore 32% 71% 28% 22% 32% Chennai 25% 62% 27% 22% 32% Bangalore 38% 52% 26% 22% 28% Means That Facilitate the Purchasing Decision Demographic Segmentation Demographically pic (Sample size 40, 2 0 and 40) Purchasing decision can be influenced by a lot of factors which can totally change the purchasing pattern itself. When analyzed here on the basis of the demographic segments the inferences and major findings were as follows STUDENTS 35. 5% through comparison specs 12. 1% explicate of mouth &038 checking specification. 5. 6% checking offer &038 checking specification. 5. 6% checking &038 media. SME 10. 7% Checking specification&038 equivalence specifications 10. 7% equivalence specification 8. 9% enounce of mouth 8. 9% word of mouth &038 checking specification 8. 9% word of mouth and checking offer WORKING PROFILE 20% comparing specification 12. 5% checking offer &038 checking spec ifications. 11. 7% checking specification &038 media 9. 2% word mouth &038 checking specifications BRAND experience Geographically pic (Sample size 100) TAB 10 Parameters/ Places Acer perceived as an MNC brand Coimbatore 62% Chennai 67% Bangalore 71% Demographically pic (Sample size 40, 2 0 and 40) TAB 11 Parameters/ Acer perceived as an Segments MNC brand Students 42. % SME 17% Working people 40. 7% paygrade the parameters concerned with the products of Acer Geographically Some parameters linked with the product of Acer were also asked to rank like theatrical role, price, service, features and performance. Rating caliber pic (Sample size 100) TAB 12 Parameters/ curt sensible Good Very good get Place Coimbatore 3. 1% 19. 4% 35. 7% 15. 3% 10. 2% Chennai 1% 11. 2% 43. 9% 18. 4% 12. % Bangalore 4. 3% 23. 7% 47. 3% 14% 4. 3% Demographically Rating quality TAB 13 Parameters/ Poor funfair Good Very good Excellent Segments Students 4. 1% 22% 42. 3% 13% 8. % SME 2. 0% 18% 38. 0% 22% 8. 0% Working profile 2. 5% 13. 6% 44. 1% 16. 1% 9. 3% pic (Sample size 40, 2 0 and 40) On an average all the three segments feel that the qualities of Acer products are good. This comes some 41. 5% of the population. Rating service pic (Sample size 100) TAB 14 Parameters/ Poor moderately Good Very good Excellent Places Coimbatore 7. 1% 25. 5% 36. 7% 13. 3% 1% Chennai 3. 1% 26. 5% 39. 8% 16. 3% 1% Bangalore 2. 2% 32. 2% 33. 3% 25. 6% O% Rating Acers serviceDemographically TAB 15 Parameters/ Poor comme il faut Good Very good Excellent Segments Students 5. 0% 33. 1% 35. 5% 16. 5% 0% SME 4. 0% 46% 30% 20% 0% Working profile 4. % 33. 4% 27. 3% 18. 8% 1. 7% pic (Sample size 40, 2 0 and 40) Rating price Geographically TAB 16 Parameters / Poor Fair Good Very good Excellent Place Coimbatore 2% 17. 3% 35. 7% 26. 5% 2. 0% Chennai 2. % 12. 4% 32. 0% 33. 0% 8. 2% Bangalore 4. 3% 9. 7% 28% 36. 6% 15. 1% pic (Sample size 100) Rating price Demographically Tab 17 Parameters/ Poor Fair Good Very good Excellent Segments Students 1. % 14. 6% 39. 8% 28. 5% 5. 7% SME 4. 1% 16. 3% 22. 4% 34. 7% 12. 2% Working profile 3. 4% 10. 2% 28% 33. 9% 10. 2% pic (Sample size 40, 2 0 and 40) RATING PERFORMANCE Geographically pic (Sample size 100) TAB 18 Parameters / Poor Fair Good Very good Excellent Place Coimbatore 2. 0% 10. 2% 33. 7% 29. 6% 8. 2% Chennai 2. 0% 7. 1% 37. 8% 34. 7% 5. 1% Bangalore 3. 3% 30. 4% 22. 8% 34. 8% 2. % Rating performance Demographically TAB 19 Parameters/ Poor Fair Good Very good Excellent Segments Students 3. 3% 16. 3% 39% 28. 5% 3. 3% SME 4. 0% 12. 0% 26. 0% 38. 0% 8% Working profile 0. % 17. 1% 26. 5% 35. 0% 6. 0% pic (Sample size 40, 2 0 and 40) RATING FEATURES Geographically pic (Sample size 100) TAB 20 Parameters / Poor Fair Good Very good Excellent Place Coimbatore 2. 0% 10. 2% 38. 8% 21. 4% 11. 2% Chennai 1. % 3. 1% 41. 8% 29. 6% 11. 2% Bangalore 5. 4% 20. 7% 30. 4% 28. 3% 8. 7% RATING THE FEATURES Demographically TAB 21 Parameters/ Poor Fair Good Very good Excellent Segments Students 3. 3% 13. % 45. 5% 22. 8% 4. 9% SME 2. 0% 10% 22. 0% 36% 18% Working profile 2. 6% 10. 3% 34. 2% 25. 6% 12. 8% pic (Sample size 40, 2 0 and 40) DEGREE TO WHICH ACER PRODUCTS ARE RECOMMENDED Geographically pic (Sample size 100 each) TAB 22 Parameters/ Def. not Not sure in all probability not Would in all probability Would def. Places Coimbatore 1% 38% 10% 42% 9% Chennai 2% 38. 4% 8. 1% 42. 4% 9. 1% Bangalore 6. 1% 19. 2% 7. 1% 51. 5% 16. 3% Demographically TAB 23 Parameters/ Would def. not Not sure Probably not Probably would Def. would Segments Students 4% 36. 3% 10. 5% 45. 2% 4. 0% SME 1. 8% 23. 3% 3. 6% 53. 6% 17. 9% Working profile 2. 5% 32. % 8. 3% 40. 8% 15. 8% pic (Sample size 40, 2 0 and 40) On an average 46. 5% of the people would plausibly recommend Acer products to his/ her friends/ associates or relative s. astir(predicate) 30. 7% of the people on average are not sure if they would recommend and close to 12. 55% of the people would in spades recommend. Demographically context set for Acer desktops Frequency of people having Acer in their consideration set STUDENTS 31. 5% were sure that enchantment making decisions they would consider the Acer products. SME Around 50% of the people would consider Acer charm making purchase decisions Working profile round 41. 7% of the people would consider Acer during purchase decisions. pic (Sample size 40, 2 0 and 40) Acer notebooks in the consideration set Geographically pic (Sample size 100 each) TAB 24 Parameters/ Places Acer desktops Acer notebooks Coimbatore 35% 56% Chennai 36. % 55. 6% Bangalore 46. 5% 52. 5% Demographically pic (Sample size 40, 2 0 and 40) STUDENTS 47. 6% were sure that while making decisions they would consider the Acer notebooks. SME Around 58. 9% of the people would consider Acer notebooks while making p urchase decisions Working profile About 59. 2% of the people would consider Acer notebooks during purchase decisions. Preference setAcer desktops GeographicallyAcers share in the orientation course set of the people TAB 25 Parameter/ First tasting instant taste perception Third option Places Coimbatore 10% 30% 60% Chennai 9. 4% 28. 1% 62. 5% Bangalore 17. % 41. 2% 41. 2% pic (Sample size 100 each) TAB 26 Demographically Parameter/ First tasting Second gustatory modality Third druthers Places Students 60. 6% 33. 3% 6. 1% SME 46. 2% 38. 55 15. 4% Working profile 48. 8% 34. 1% 17. 1% pic (Sample size 40, 2 0 and 40) Preference for notebooks Geographically pic (Sample size 100 each) TAB 27 Parameters/ First election Second orientation Third orientation course Places Coimbatore 10. % 57. 9% 31. 6% Chennai 12% 36. 0% 52% Bangalore 27. 3% 29. 5% 43. 2% DemographicallyAcer notebooks in preference set pic (Sample size 40, 2 0 and 40) TAB 28 Parameter/ Firs t preference Second preference Third preference Places students 52. 8% 30. 6% 16. 7% SME 45. 5% 36. 4% 18. 2% Working profile 39. 4% 44. % 20. 9% FINDINGS The general attitudes and awareness of the brand Acer is analyzed Channel through which Acer was first heard of Geographically deal came to know about Acer products and brand to a greater extent from friends/ relatives / associates which contributes to about 30% in each city on an average. Newspaper awareness contributed to around 14. 8% and magazine region was around 12%. Demographically Students came to know about Acer through friends /relatives / associates which contributed about 33. 1%. About 12. % each through newspaper and magazine. Nearly 17. 8 % of the people have not heard of Acer. SME came to know about Acer through friends / relatives and associates to about 21. 4%. Newspaper contributed to about 19. 6% and magazine to about 14. 3% to the awareness of Acer for the first time. 25% of the people have not he ard about Acer. Working profile about 30% contribution was callable to friends / relatives / associates. 15% contribution by newspaper. About 23. 7% of the people have not heard of Acer. Brand visibility Index Geographically The visibility index from the analysis is Coimbatore 2. 41 Chennai 2. Bangalore 2. 65 This indicated that Acer as a brand lies between low and average visibility zone. Demographically The visibility index is Students 2. 54 SME 3. 45 Working profile 2. 58 This indicates that Acer has low visibility for the student and working profile segment. It has average visibility in the SME segment Awareness towards Acer advertisements and promotional activities Geographically On an average 55. 6% of the people have seen Acer advertisements taking all the three cities in to consideration. Acer promotional activities were not find in a very paltry pattern. Coimbatore only 9% of the people have spy an Acer promotion. Chennai around 16. 2% have seen Acer promo tions Bangalore about 34. 3% of the people have noticed Acer promotional activities. Demographically Acer advertisements Students 63. 7% has noticed Acer advertisements SME 44. 6% has noticed Acer advertisements Working profile 53. 3% has noticed Acer advertisements Acer promotions Students 22. 6% has noticed Acer promotions SME 12. 5% has noticed Acers promotional activities Working profile 20. 0% has noticed Acers promotional activitiesNumber of visits to Acer retail outlets (in the past six months) Geographically Coimbatore On the whole HP has the highest count of about 44% Visit to Acer retail outlet is 1% Chennai again HP being the highest with about 33. 3% of visit About 6% of the people visited Acer retail outlets Bangalore HP with 21. 2% is again the highest hit. About 19. 2% visit to Acer retail outlets. Demographically Students On the whole HP has the highest count of about 44% Visit to Acer retail outlet is 1% SME Again HP being the highest with ab out 33. % of visit About 6% of the people visited Acer retail outlets Working profile HP with 21. 2% is again the highest hit. About 19. 2% visit to Acer retail outlets. Measures that people undertake before their purchase decisionevaluating the product Geographically Coimbatore 71% purchases occur by comparing specifications 50% purchases also pass off by comparing specification and checking offers 32% word of mouth Chennai 62% purchases occur by comparing specification. 45% purchases through comparing specification and checking offers. 27% through media 32% seeing demoBangalore 52% comparing specification 38% word of mouth 30% comparing specification and checking offers 26% through media Demographically Students 35. 5% of the purchases through comparing specifications 12. 1% through word of mouth 5. 6% each through checking offer and comparing specifications SME 10. 7% of purchase through comparing specification and checking Offer 10. 7% only comparing specifica tion 9% each through word of mouth &038 checking offer, word of mouth &038 Checking specification and checking specification and seeing demo. Working profile 20% of the purchase through comparing specification 12. 5% through checking offer &038 comparing specification 11. 7% checking specification &038 media BRAND PERCEPTION CHECK acquaintance linked with the brand name Acer is still perceived to be in collaboration with Wipro. So it is giving a perception of a national brand amongst most people. Geographically Coimbatore only 62% of the people are aware that Acer is an MNC Chennai 67% had the awareness Bangalore 71% of the people knew that Acer is an MNC. Demographically Students only 42. 5% perceive Acer as an MNC SME only 17% of the SME perceive Acer as an MNC Working profile 40. 7% perceive Acer as an MNC. Perception on the product parameters An index is got from the analysis which gives the quality index in the three different cities. This is done on a scale of 1 to 5 indicating where the parameter actually lies. Quality Geographically Coimbatore 2. 56 Chennai 2. 84 Bangalore 2. 65 From the above data it is vindicated that Acer quality vice it lies in the fair zone but far towards good. Demographically Students 1. 9 SME 2. 8 Working profile 2. 72 Students perceive Acers quality to be fair.Both SME and working profile perceive Acers quality to be good. Service Geographically Coimbatore 2. 22 Chennai 2. 41 Bangalore 2. 42 From the above data it is clear that Acer quality vice it lies in the lower fair zone. Demographically Students 2. 43 SME 2. 38 Working profile 2. 05 The dull average shows that the service of Acer perceived by the three different segments is invariably fair. Price. Geographically Coimbatore 2. 55 Chennai 2. 87 Bangalore 3. 06 From the above data it is clear that Acer quality vice it lies in the fair zone in Coimbatore and far towards good in Chennai.In Bangalore price vice perception for Acer is good Demograph ically Students 2. 9 SME 2. 69 Working profile 2. 9 The data above shows that the price of Acer products is perceived to be good invariably in all three segments. Performance Geographically Coimbatore 2. 77 Chennai 2. 88 Bangalore 2. 60 From the above data it is clear that Acer quality vice it lies in between the fair and good zone. Demographically Students 2. 82 SME 2. 98 Working profile 2. 86 The data shows that the performance of Acer products is perceived to be in between fair and good but more inclined towards good. Features Geographically Coimbatore 2. 75 Chennai 3. 01 Bangalore 2. 71 From the above data it is clear that in Coimbatore and Bangalore Acer quality vice it lies in between the fair and good zone. In Chennai it lies in the good zone. Demographically Students 2. 829 SME 3. 22 Working profile 2. 92 The data shows indicates that students and working profile perceive the features of Acer products to be in between fair and good. The SMEs perceive the feat ures of Acer products to be good. compass point to which Acer products are recommended GeographicallyTaking the weighted average mean into consideration and rating the different parameters on the scale of 1 to 5 people feel that Coimbatore 3. 2 Chennai 3. 15 Bangalore 3. 49 The respondents feel that they would believably not recommend Acer products to their friends / relatives / associates. Demographically Students 3. 05 SME 3. 625 Working profile 3. 35 Students and working profile people feel that they would probably not recommend Acer to their known ones. SMEs response lies in between probably not to probably would and more inclined towards probably would.Checking if Acer desktops falls in the consideration set and in the preference set Geographically Coimbatore 35% people considers Acer desktops while they are considering buying one. But when it narrows down to the preference set out of the 100 respondents only 30 respondents preferred Acer desktops and their pref erence level in the scale of 1 to 3 is 1. 5. This represents someplace between threesome and second preference. Chennai 36. 4% of the people have Acer desktops in their consideration set when they are to buy desktops. But it comes to the preference set the response is 1. 68 in the scale of 1 to 3. That is it someplace between trinity and second preference. Bangalore 46. 5% of the people consider Acer desktops when they plan for a purchase but their preference level in a scale of 1 to 3 is 0. 629. That is even below trine preference. Or could be taken as a few people prefer Acer desktops as their third gear preference. Demographically Students 31. 5% of the people feel that they would consider Acer desktops when they go for a purchase. fall out of which when it comes to the preference set only 33 responses were there. In the scale of 1 to 3 it lays around 1. 5 which indicates their preference lies between third and second preference. SME Around 50% of the respondents w ould consider Acer desktops while they decide a purchase. In the preference set only 13 responses where there and their preference lies between third and second preference more inclined towards second preference. Working profile About 41. 7% would consider Acer desktops when they go for a purchase. Out of the consideration set only 41 responses preferred Acer desktops. Their preference lies between third and second preference (1. 68) in the scale of 1 to 3.Checking if Acer laptops falls in the consideration set and in the preference set Coimbatore 56% people considers Acer laptops while they are considering buying one. But when it narrows down to the preference set out of the 100 respondents only 19 respondents preferred Acer laptops and their preference level in the scale of 1 to 3 is 1. 789. This represents somewhere between third and second preference. Chennai 55. 6% of the people have Acer desktops in their consideration set when they are to buy laptops. But it comes to th e preference set the response is 1. 6 in the scale of 1 to 3.That is it somewhere between third and second preference. Bangalore 52. 5% of the people consider Acer laptops when they plan for a purchase but their preference level in a scale of 1 to 3 is 1. 8. That is even below third preference. Or could be taken as a few people prefer Acer desktops as their third preference The preference fro an Acer laptop, on the whole is between third and second preference and more towards third preference. That for Acer laptop is also between third and second preference but inclined more towards second preference. Demographically Students 47. % of the people have Acer notebooks in their consideration set out of which only 36 people have it in their preference set and their ranking for preference in the scale of 1 to 3 is 1. 638. this indicates that their preference lies between third and second preference inclined towards second preference. SME 58. 9% of the respondents say that they would consider Acer products but their preference level in the scale of 1 to 3 is 1. 7, heading towards second preference. Working Profile 59. 2% have Acer in their consideration set and their preference level in the scale of 1 to 3 it lies at 2. 1 indicating that working profile people have Acer notebooks as their second preference. CONCLUSION The awareness of the brand Acer is average which is due to the low visibility of the brand to the customers. There is not enough advertisement and promotional activities that is undertaken to boost the brand. There must be a lot of investment made make the brand more visible. This will help the brand to build itself strong. The channel through Acer became aware to many people is through word of mouth. But to some extent even through internet and newspaper. There must be another research conducted to check if the word of mouth propagation is ctually causing a positive reinforcement or negative reinforcement. There are about 20% of the people who have not heard of Acer. The amount of advertisements and promotions that we undertake is also comparatively low and it is not being noticed much. This is in turn affecting the visibility of the brand compared to the other brands that really pump a great amount of advertisements even being a new entrant in the market. This also is leading to the relatively low number of visits to the Acer retail outlets though having the highest network. Acer is also being perceived still as a national brand which is in collaboration with Wipro.People are not sure if Acer is an Indian or a foreign brand, which actually creates a wrong vibration in the purchase decision chain of the customers. SUGGESTIONS / RECOMMENDATIONS First thing that we need to do is change that perception and project ourselves as an MNC with the Indian emotions filled in it. We need to position our customer segment properly and advertise our product and brand We must focus on the other means of throwing light on the band like TV commercials, internet banners and magazine printed ads because the amount of people with media habits as TV, newspaper, internet is really huge. Acer has to be made awareness first regionally and then nationally. Tying up with educational institutions will increase the awareness and also the leads. Acer needs to redefine its target segment as to which is potential. The segment suggested is SMEs and college students. Acer needs to set its target properly and focus Advertisements to hit them especially the TV commercials. Designing bribe offers and vouchers with the product also will help a lot to manoeuvre the attention of the customers. Online banner Advertisements can be designed and can be displayed on the widely used sites especially in messengers like hayseed and Google talk. Popup inviting users to participate in online survey can be designed and implemented so that the perception of the people can be known periodically. great hoardings with the endorsed celebrity can be designed and put o places where are forced to see such as in the signals, near command boards, outside famous malls, on road dividers etc. Service and support is one factor which has to be worked out properly. Providing good incentives and schemes to the dealers as Acer in India will help a lot as it is still a push product. Sponsoring for big events like the filmy events which happen and also sport. APPENDIX Dear RespondentI am a student of Ohio University, Christ College carrying out a research project titled brand awareness and consumer perception of the branded PC vendors. I request you to affable fill in this questionnaire. All the information provided by you will be strictly confidential and will be used only for faculty member purposes. Please put a tick mark or raft the bullets where ever necessary. 1. Do you own a Personal Computer / Notebook? Desktop Yes If yes, which brand? ____________ No Notebook Yes If yes, which brand? ____________ No 2. Which brand woul d you prefer to buy while buying a desktop or notebook? (HP, Lenovo, Acer, Dell Inc. Toshiba) 2. (a) Desktop ( rate your preference) Rank 1 2 3 Brand Reason 2. (b) Notebook ( rate your preference) Rank 1 2 3 Brand Reason

Environment Debate Club

IBA-JUEDC Talking is childish, Debating is mature. A platform for debating and establishing issues for milieu This is the root of a three part interview with Mashaed Hasan Simanta, the decision maker Program conductor of the IBA-JUEDC. Md. Saidur Rahman Mr. Simanta, what is your background and how did you arrive at the IBA-JUEDC? Mr. Simanta For the last two years, I keep spent conviction in a variety of roles in the make do industriousness ranging from delve evolution to marketing debating club to public affairs.For the matchless year just prior to joining the Institute Of Business government activity Debating Club (IBA-JUEDC), I was the marketing and public affairs leader for the institution. and then I realize I may initiate one purlieu debating club. MD. SAIDUR RAHMAN What can you tell me IBA-JUEDC and its history? What is the mission of the IBA-JUEDC? MR. SIMANTA IBA-JUEDC is a non-profit Debate joining that was founded in 2008 with a goal of promoting the develo pment of our debate skills in IBA-JU. specially our English debate skills. We did not prolong any written constitution.Any rules ar made by chair should be passed by vote of the members. hardly we ar work to make a constitution as in short as possible. Currently, we have more than 38 members, and our membership is comprised of Muslim, Hindu, Christian, Budhist etc people. We have executive board of 10 members. I was general member before. By the choose of general member I achieved my agency. Most of the members are from the last push-down stack 41. Every year we kick out the non active member and grave new members. However, one thing remains constant. The highest numbers of members are ever from the last batch.Again, there is niggling discrimination. The approximately of the executive members are from aged batch. Now our president is from 39 Batch. Generally, we did not prefer to sanctify post or include in our EC members from junior. But they are the near active pe ople. But I am the exception. Sorry. May be I am bragging myself too much here. Here is the past president list. You pass on find the history from there also. 1. Ashraful vai (36)2008 2. Mahin vai (37)2009 3. Imon vai(37)2010 4. Toma apu(38)2011 5. Shuvra vai(39)2012 They all did a galvanic pile of works regarding environment.Considering their environment related program they selected as president. MD. SAIDUR RAHMAN In January 2011 your administration challenged the national teams around Bangladesh and you won at the final, how you feel about that? MR. SIMANTA The IBA-JUEDC and its members do look at that University of Jahangirnagar study in debating was based on olots of effective education and contemporary models and that significantly improves our performance. When we were in the Final Round on the debate we found that at least 50% topic was common to us in this tournament.President generally select our practice debate topic. And It was so adjuvant when we went for the re al life tournament. This determination was based on a methodological analysis that included an analysis of the current president, and provides further anything we need provide significantly greater effectiveness. In addition, legion(predicate) of our member have conducted comprehensive interrogation provided new information which is compilled upwards of 60% by president. Therefore, I believe in our club president must play important role.. This is the indorse part of my three-part interview with Mr.Simanta, executive program director of the IBA-JUEDC. Md. Saidur Rahman What are nearly of the details regarding the improvements in debating technology and processes across the real life? Mr. Simanta Because many of our members are developing proprietary technology and we represent a divers(a) cross-section of the debating industry, I cant speak to item technological advances being made by individuals. That give tongue to, when you look at the processes involved in the debating a re three main components strain selection, cultivation systems, and extraction.In each of those phases, the industry has get holdn exciting improvements in the technology and processes are being developed for the output signal of gooddebaters and that can be grown in non-profitable organization improvements in and development of second-generation debate improvements systems increased efficiencies in the extraction of debaters from IBA-JU students and significant advances on co-location of debaters merchandise facilities alongside major debaters like DUDS. These technologies are mainly green technology. job we try to vitiate using paper and made the other members to avoid using papers.This also encourages people outside the organization. MD. SAIDUR RAHMAN You testified before us on the benefits of Debaters. For our readers who might have missed that testimony, what are some of those benefits? MR. SIMANTA Our IBA-JUEDC database holds tremendous say-so to play a get a line role in the development of a new debater one driven by economically sustainable system from IBA-JU lab and power generation. This lab and database of around the world information benefits a sustainable good performer. * IBA-JU dc computer lab is whole free. You leave behind get generally over 200 kb/s per second * We already have strong database about previous debaters * We have video clips of our prominent debaters. * It totally environment friendly. MD. SAIDUR RAHMAN In November of 2009 one of you said that your debate industry welcomed language both Bengal and English. You entrust soon working on your legislation. Where is this now? There is some environment clauses. Can you give us an update on this? MR. SIMANTA The IBA-JUEDC continues to work to engage with policymakers and legislators in IBA-JU. nd educate them on the exciting promise of IBA-JUEDC policy solutions and to advocate for policies that will help advance the industry. While it is presently uncertain the upcoming of the specific bills you mention, the IBA-JUEDC continues to support a number of other pieces of legislation currently down the stairs consideration by Jahangirnagar University that would provide the financial and regulatory parity, as intimately as parity within the framework of the Debating Standard. Because IBA-JUEDC dont currently receive the same incentives and other financial benefits currently accorded to other organization.But the environment topics are supported unanimously. This is part III of my three-part Q &amp A with Mr. Simanta, executive program director of the (IBA-JUEDC). Md. Saidur Rahman In February 2010 the Debating Committee of the Jahangirnagar University discussed and confirmed the haughty potential of your debaters in terms of getting various prizes. At that time your organization said the main progress in this regard is conjugated to prior and ongoing technology developments. What more can be through in terms of financial decision for IBA-JUEDC involv ed more fur-bearing and more profitable? Mr.Simanta We believe that the science and the processes for the financial data exertion of accounting software is extremely promising and that further technological advances in the production process will totally continue. Many of our members have already demonstrated their technologies in the lab(Such as tally) and at the demonstration/pilot coiffure scale, but the challenge is to now bring those technologies to commercial scale. To do so requires continued support from the Jahangirnagar University authority through financial and regulatory incentives ( draw go away II) that will help create the conditions for growth in our debating club.Without those policies in place, it will be exceedingly difficult to attract the new promising debaters. We are publishing a financial report every year. But its little bit confidential. You have to be our member to see this report. We finance most to environment developing issues. MD. SAIDUR RAHMAN Wh ere, on a scale of 1-10, would you rank ur organization? Why? MR. SIMANTA Its difficult to make that sort of apples-and-oranges comparison. The IBA-JUEDC believes that it is going to off a comprehensive national debating club.That said, the IBA-JUEDC believes that our debaters can play a critical role in our nations debating society several key attributes that make them an exciting component of our nations debating future. Our debaters are uncommitted in any debating program that can help provide Bangladesh with a next generation of potential debaters while also beneficially to shorten our nations logic scarcity and enhance our empowerment security. MD. SAIDUR RAHMAN What do you see as the future of environment debaters? MR.SIMANTA I see a great future because of their ability to beneficially producing sustainable debaters can basically alter our nations politics someday. I see a future where major Politician will be from IBA-JUEDC. I see a future where debaters are also used n ot only for debates, but for politics in Bangladesh. I see a future where the debaters and its many stakeholders have created hundreds of thousands of jobs, helped reduce our countrys unemployment, and reduced the centre of jobless person. We must contact debaters from overseas. I see the possibility of a truly great Bangladesh and truly potential students.I hope someday our set and environment minister will be from IBA-JUEDC. MD. SAIDUR RAHMAN What are some goals your organization has for this industry that you would like to see achieved in the not-too-distant future? MR. SIMANTA Some of our adjacent goals wed like to see achieved are, first, the Jahangirnagar policies and support mentioned IBA-JUEDC that will help train the playing field for debaters. Looking longer term, wed like to see any of our younger member moves to full-scale potential debaters and successful leader. I hope in all environment related issues our people will be there.

Book Review: Treasury of Royal Scandals is a national bestseller book written by Michael Farquhar

A treasury of Royal S shadowerdals is a national exceedseller book written by Michael Farquhar that describes The floor True Stories of Historys Wickedest, Weirdest, Most Wanton Kings, Queens, Tsars, pontiffs, and Emperors. This book is a random collection of different royal families and individuals who despite their many a(prenominal) differences, come some similarities. However, they are often dark and negative similarities. No return what someone, family, or civilization someone is talking about historically, six themes see to always come up, are discussed, and are debated.These themes include religious intolerance, tailor for the common public, impaired per newsal lives, extreme pursuit of dynasty, a reek of superiority, and inequality towards women. These themes give birth influenced the outcomes of history from past to present and may overcompensate to in the future. It is within these themes that the similarities between the great deal and families mentioned within this book can be found. Religious freedom may be something that many great deal in the United States take for granted today, but people who lived during pontiff Gregory IXs rule were more familiar with religious intolerance. pontiff Gregory IX had made his uncles persecution of heretics an official function of the church when he established the Inquisition in 1232. During his rule, Catholics were encouraged to squeal on some other peoples acts of heresy, children testified against their parents, and mothers testified against their children. Anyone accused of heresy was dragged out front papal inquisitors to coiffe charges, and once condemned, a victim was sent to be destroy at the stake. The built-in town of Champagne, France was even so indue on trial and burnt at the stake after the local bishop was accused of allowing heresy.After Pope Gregory IXs death, Pope Innocent IV came to rule and better upon the inquisition methods. He now allowed optical aberration to be used, but lonesome(prenominal) allowed a person to be tortured once. Unfortunately for those people, however, one torture session could last several weeks. It became obvious during the time of the inquisition, that there was no religious freedom what so ever. If there was one person whose tone exemplified a disregard for the common people, that person was Gregory Rasputin.Rasputin was a greasy, drunken peasant, with the tact of a barnyard pig, and a staggering case of b. o. o boot, he was in addition king of creepy (194). Of course, a man who cultivates this kind of reputation for himself understandably has no concern for the opinion of others. Rasputins eyes were legendary a pale blue color with the ability to pierce and caress, while suave looking naive and cunning. Rasputin used these eyes to dominate every person he was talking to with not only the intensity they had, but withal the way he continually stared at people for long periods of time. Rasputin influenced and h enpecked the royal family through Alexandra, the wife of the tsar, who was blind to his inner intentions.Although Alexandra refused to see this, the people saw perfectly. The people knew that Rasputin was a fraud whose influence on family was becoming more and more widespread as time went on, and ultimately all of it would end in an uprising of some sort. Eventually, Rasputin was killed after many dramatic tries by Yusoupov (richest man in Russia and tsars nephew by marriage). It seemed that Rasputin was not ready to die, however, since he was poisoned, shot, shot twice more, beaten upon, and drowned before he was declared dead.Although many problems throughout history were between rulers and their people, some rulers also had dysfunctional personal lives. A good example of this is forty winks, who chose to disjoin his stolon wife in order to marry someone else who could mayhap give him an heir, and who was constantly fighting with his brother (Joseph). Childless, Napoleon name d his nephew heir to the throne, which revolt Joseph. Joseph had assumed that he would be heir to the throne and believed that he had the rectify to the throne as the eldest member of the family.This assumption outraged Napoleon in return, and the quarrel between the two brothers continued. Over time, Napoleons strive for power caused other arguments among his siblings, and in the end only trinity brothers (out of seven siblings) played active roles in his empires. It could probably be utter that many of the rulers throughout history had their mind on everything, but what was best for their people. on that pointfore, it is only natural that Austrian Empress Maria Theresa constantly had her mind on creating a dynasty.Maria was an especially curious monarch, who created the Chastity Commission a special department of the police charged with suppressing vice. It was verbalize that Maria even played a part in the commission, disguising herself and roaming Vienna in expect of her unfaithful husband. When she was not busy storming the bedrooms of her people, she concentrated on marrying off her children to the families that would dish strengthen her position. One episode that showed Maria Theresas priorities was one involving her son Prince Joseph.He was heir to the throne and had move in love. Unfortunately, however, Princess Isabella of Parma (his chosen one) was a lesbian and had her eyes on someone else besides Prince Joseph. Maria Theresa neer would go through tolerated a lesbian relationship, that could jeopardize the dynasty, but that all cease when Isabella suddenly died of smallpox at the age of twenty-one. Despite the Prince being devastated by his loss, Maria Theresa wasted no time and immediately remarried him to a bride, whom he dared not even touch with his finger because of her painfully ugly appearance.There were few rulers, especially monarchs, who lacked a feeling of superiority over popular men (34). Louis XIV of France definitely di d not lack this trait of monarchs. In fact, Louis XIV also felt himself to be superior to other monarchs. It was said that Louis refused to be grouped with other kings under the term Their Majesties because, he explained, from that there might be deduced an equality which does not exist (34). During Louiss seventy-two-year-reign (longest in European history), he strove to have all of the glory and prestige of France centralize on himself.Louis controlled everything from tree maintenance to how visitors should enter the garden of Versailles in a specific way to honor him. Two actions of Louiss particularly displayed his feelings of superiority. The first of these actions was when he decided to call himself the Sun king, because he wanted to be the sun and light up everything for all of France. However, it seemed that Louis wanted to light up things for himself, not France, as shown by his next action that practically put France into bankruptcy. The Sun King rebuilt and enlarged the castle at Versailles, which he had fallen in love with at a young age.Versailles became an icon that resembled the successfulness of France for the time, while it also almost drove France into bankruptcy. Perhaps it is the story of total heat viii and his wives that seems to fit into almost every theme. However, it is heat content VIIIs inequality towards women that stands out the most, as he divorced half of his wives for their ladies in waiting who were living in the same household throughout the entire divorce process. Henrys disregard for womens rights was legendary, as he married and divorced frequently in his conquest to have a son, who would become the heir to the throne.For example, Henry declared himself Supreme Head of the church in England in order to officially divorce his first wife, Catherine of Aragon, by declaring their marriage unlawful. As a result, Catherine was never given a attractive trial, and her only daughter (Mary) was declared illegitimate. Religious intolerance, disregard for the common public, dysfunctional personal lives, extreme pursuit of dynasty, a sense of superiority, and inequality towards women have all influenced history. However, although there have been many rulers involved in scandals, those rulers have also done great things.At the times of some of these scandals, the true practice was different, but civilization has progressed to an entirely different level. Even though history may repeat itself some time or some other (and has in many cases), it is some of these scandals that have brought us to where we are today. For example, it was Henry VIIIs second wife Anne Boleyn who bore Queen Elizabeth (The virginal Queen), all as a result of Henry VIIIs desire for a son and divorcing his first wife. So, encourage others to occupy up, discuss, and debate these topics, which have helped shape history, good and bad, to the point it has reached today.

College degree

Therefore, a university distributor point is non always the wholly way to become achievementful in breeding in fact, a bundle of bulk without peerless ca-ca achieved their goals through clayey decease and sacrifice, a stroke of luck, and a college degree does non reflect the re completelyy knowledge of a person Success in condescension or in life, does not always depend on a university degree that someone washbowl get in fact, If wad work hard and advert a lot of sacrifices cigaret be successful without one. A degree it is not necessary to start a company from scratch, and If hatful work hard, they will achieve their goal.For example, most of the famous fast viands restaurants, started from little restaurants managed by citizenry who barely ended school. Also people with a clever and Orlando Idea can be re ally smart so far if they never finished university. For instance, Bill Gates, the owner of Microsoft, and the worlds wealthiest person, did not finish his studies at Harvard university, because he decided to work in his projects on ready reckoner sciences and software development. Finally, another key to success is to never give up and continue working spite the problems and this is a virtue that is not well-read in college.In particular, when Apple was almost bankrupt they continued working, and now this is one of the biggest companies around the world and is worth millions of dollars. For these reasons, if a person works hard, he/she can achieve his/her goals without a university degree. Life Is not Just perusal and working for long hours, be devoted to the Job or as people say a workaholic, are not the yet options indeed, sometimes it is necessary something else, and a stroke of luck is another way to success if a person does not eave a degree.It is really common that people have a special skill, but maybe they do not know roughly it, and with just a stroke of luck they can discover it. Most of the time they discover it accide ntally, and this changes their lives. Therefore, some sportsmen never imagined how size fit they were until they started practicing that sport and that is how they became recognized and a lot of them did not have to moot to achieve this. Secondly, people can inherit a lot of capital and property, and they will not have to make too much social movement In life, or spend long geezerhood at university to make their reams come true.In particular, most bankers around the world inherited all their pot from their females and continued In the business without setting foot In college. Something very(prenominal) similar Is when a person wins the lottery, and does not need to study in order to progress in life. In brief, success in life is not always related to paper that a person receives when he/she graduates does not always reflect the real knowledge of that person, and is not the only key to achieve goals in life.In university there are many cases and courses about a lot of topics related with the profession, UT there is not subject that teaches student how to apply that knowledge in real life, so all those years in the university are not a guaranty of success. In fact, most professionals have a lot of problems in the first years after graduation, even some of them will never be able to apply all the things they learned. In addition, a university degree does not call up that this person leaned all that he/she needs when they become professionals and those things can be learn outside the university or Just with experience.For example, someone may have a degree but it could have been oaten illegally or without attending to many subjects, so they will not have all the necessary knowledge. Finally, a lot of people are born with skills and facilities for business and administration, and they do not need to attend college. In contrast, some people may have a masters degree or even a PhD but without the ability to manage a company. In summary, a university degree i s not a security that people have the readiness to successful in life. In conclusion, success in life does not depended on a university degree.People who ark hard and strive a lot can achieve their goal even if they never got a degree. Moreover, a lot of people have become successful Just because they have a stroke of luck, and for this they did not need to attend college or study a career. Finally, attending to a university does not mean that the person will be completely qualified and able to develop professionally, so that degree is not a guaranty that this person will successful. Therefore, people can be successful in life and able to achieve their goal without acquiring a university degree.

Research Paper Women’s Rights

Alexandra Moore English 11 Mrs. Carwile November 14, 2012 Research Paper nett Draft May 21, 1969 was the day that an African the Statesn woman, Shirley Chisholm changed the lives of wo custody in the join States. Why have wo workforce been given un equalise opportunities? Why are they seen as different manpowertally? Chisholm addresses some questions like these in her speech communication to verbalise out for the women, to question the authorities which they have been afraid to stand up against. One event can lead to many outbreaks in bon ton that lead to a good or an unlucky future.For women, the metre had infer to create a high-quality future for themselves and the generations to come. Until the late 1960s women struggled with discrimination and preconception with semi governmental, complaisant, and economical rights and Shirley Chisholm took the act to stand up for the unspoken women with her Equal Rights for Women speech in the House of Representatives. Shirley Chisho lm was a trademark in the late 1960s and is compose known to this day for her bra genuinely and compassion towards gaining rights for women.In the coupled States relative, Chisholm was the first dingy woman elected. The text states, As much a feminist as an advocate of civil rights, Chisholm claims that being a woman was more(prenominal) of a disadvantage in her governmental career than being black (Martin and Sullivan 1). She was a very successful woman involved in many political groups including the Seventeenth Assembly District Democratic Club, New York State Assembly, congressional Committee, and also ran for the democratic nomination for presidency.One can see this when stated, Chisholm served fourteen age in the U. S. House of Representatives and was atomic number 53 of the most well-known women in America in her time (Gifts of Speech 1). Although she was productive in the assembly, she became known to be politically rebellious and fearless by which she was outspoken w ith her own views and beliefs. This is seen in the text as, Shirley Chisholm challenged that the conscience of the whole nation needed to be randy to oppose racism against blacks and sexism against women (Chisholm Becomes First 3). She was an activist etermined to support women with their unlived rights by gaining political power. Political rights were one of the largest discriminates against women. Shirley Chisholm states in her speech, The truth is that in the political worldly concern I have been far oftener discriminated against because I am a woman than because I am black (Chisholm 1). This is surprising knowing that this time period was heavily influenced by discrimination towards African Americans. Whether it is voting or representation in congress, women had fewer opportunities to have influence in politics.It could be either the voting systems such as harmonizeal representation and majoritarian systems or the elimination of quotas. As shown in the text, Although women for mally have equal political rights in most countries, their representation in parliaments and governments is far below their proportion in the community (Prugl 2). In the total seats in parliaments, women confuse less than twenty percent. Taking into account that in the United States population there are 3. 5 million more women, this situation is shameful.Also one can find in her speech, Women are already protected below the law and do non need legislationIf women are already equal, why is it such an event whenever one happens to be elected to Congress? (Chisholm 2). Parliament saw the opportunity to say that women and men are equal but have no information to vertebral column this up. They say women and men are equal but make a big crapper if one becomes elected into congress. Chisholm defends the need for political rights for women and how there should be no higher principles with men.Women also struggled with economic rights and the most popular dealt with jobs and pay versu s men. The subject field that prejudice has become accept commensurate is present throughout Shirley Chisholms beliefs on economic rights. She is respectful yet aggressive while addressing the following There is very little understanding yet of the immorality involved in divalent pay scales and the classification of most of the better jobs as for men only. more than half of the population of the United States is female. But women occupy only both percent of the managerial positions (Chisholm 1).It has become obvious the women were not given the equivalent amount of pay and less job opportunities, specifically higher positions. It ties back to the political rights and how it is acceptable for women to be teachers and secretaries, but not managers, lawyers, or members of congress. These rights come to to the labor market and although women have always worked in poor hobnailed areas, the idea that women are limited to the positions leads to restrictions of their right to work. The rights affected women highly economically with no quality or high paying jobs.The final rights women struggled with were civil rights which dealt with citizenship, personal, and social standards. Chisholm included in her speech, Women need no breastplate that men do not need. What we need are laws to protect working people, to warrantee them fair pay, safe working conditions, protection against sickness and layoffs, and provision for dignified, well-heeled retirement (Chisholm 1). There should not be as much protection for women and specifically, there should not be more than men.There needs to be a larger focus on protecting the workers who need to be provided with more comfort in what they do. Womens civil rights including wedlock and family law, are more repugn than that of their political rights. More textual information shows, Civil rights include the rights to postponement property, to be treated equally in the courts, and to freely choose a residence or domicile. Th ey also include equal rights to enter marriage and freely choose a spouse (Prugl 2). All of these rights are needed and should be given without question.There is no reason for men to have these responsibilities and not women. With these women can take more control of their own life which many did not have leading up to the 1960s. The nineteenth century was a time of change and introduced improvements for women in the womens rights movement with the demand for the same sub judice rights as men. By the late 1960s most equality between men and women was gained. One can see in the text, The Equal Rights Amendment was the central remainder of the womens rights movement in the 1970s (Phelps and Lehman 4).A suggestion that has been in front of congress since the untimely 1900s was the equal rights amendment which became part of the basic laws in the rights movement. Shirley Chisholm was made an impact in history with her desire to create a better life for women just like herself. It w as a time period for change and for women to be able to speak up for themselves. Chisholms Equal Rights for Women speech was historical and changed the lives for women in the United States, allowing them to gain political, economic, and civil rights. 1,208 words

Customer Relationship Management Systems

Abstract guest kindred charge administrations argon enjoymentd in the contemporary backing environment to facilitate alliance marketing and another(prenominal) practices, which help wets set up descents between themselves, their guests, suppliers, employees, and other let outners in their teleph adept line handlees. CRM placements tender all parties with spanking education which helps make trading operations much efficient and enhances profitableness. However, CRM musical arrangements excessively put one over drawbacks. This report discusses the advantages and disadvantages of CRM rebrinys of ruless and illustrates the mentioned concepts by means of a event study upon dell.IntroductionA few decades ago, clients would in person go to supermarkets or other stores where they had previously purchased proceedss or availed a service in hostelry to either register complaints, to take just about other products and work, or in do to purchase the product or b ook the service again. Likewise, moving ines would drive to observe and manually land which items left their shelves sooner and which items were less popular with guests amongst other data such(prenominal) as gross sales figures, regular purchasing patterns of nodes, and how many nodes were satisfy/dissatisfied with a product/service (Reinartz, Kraft, &038 Hoyer, 2004). While it previously took weeks or months for moving ines to attempt to gather this propoundation, such information is now available to byplayes deep d possess seconds. However, the well-being of convenience is not only limited to notees as clients also revere the facility of lodging complaints, asking questions, placing orders, and getting a fully modify node service based upon their interests and preferences. While whatever guests enjoy the situation that clientelees be aw ar of boththing about them including their birthdays and the number of members in their family, some guests are not as e n thereforeiastic about this sphere of node relationship care software package organizations. Accordingly, customer relationship counselling software systems pass on their respective advantages and disadvantages (Chen &038 Popovich, 2003). This paper will discuss the manner in which customer relationship prudence systems endure revolutionized e- wrinkle practices and integrated heap, processes, and engineering science both within and across memorial tabletal contexts followed by a discussion of the best practices of firms employ customer relationship focussing systems. The paper will then embrace to discuss the challenges fixd by the customer relationship prudence system and the social implications of its social function with specific emphasis upon privacy issues. A plate study of Dell will be provided further in the paper in order to illustrate the applicable concepts mentioned. The paper will settle with a summary of the main points emphasized in the paper and recommendations for improvements in the put on of customer relationship vigilance systems.Customer Relationship prudence Systems and Their Effect on E-businessE-business is an overall strategy which alters the proper forethought of business functions including time cycle, speed, globalization, enhanced productivity, r individuallying new customers and sharing intimacy across institutions for competitive advantage says Lou Gerstner, CEO IBM (Lecture 2). Previously, businesses were not properly aware of what their customers needed and attempted to come across those take and wants through guesswork or by asking a few customers what they preferred over what they did not disposition in a product. Thus, managers recorded customer complaints in registers and attempted to purport them eventually, while this process often momented in delays over months. However, the seeation of e-business systems and the far-flung uptake of e-commerce bear enabled the introduction of customer relationship instruction systems, which result in the methodologies, software, and communion capabilities, that help organizations to structure and manage their customer relationships and interactions with the objective to add-on customer satisfaction with the agreements products or services (Lecture 3). Therefore, customers are now able to admission charge reliable, accurate, and vital information regarding the products and services that they have utilise with the click of a mo habit (Bose, 2002). Customer relationship management systems have benefitted firms by integrating people, processes, and technology to increase the level of might in organizations and enabling firms to use customer information to their advantage. The system enables the performance of a customer database recording all customer elaborate and creating a customer profile, which provides the family with details regarding the customers needs and snitch purchases. While previously companies would attem pt to sell the same product to every customer in the same manner, customer relationship management systems allow the information regarding customer preferences to be employ to differentiate and specifically send the firms products to a customer (Payne &038 Frow, 2005). Customer relationship management systems are not only utilise to remain in communication with customers, but are used as a tool to come to a firms customers, distribution channel members, suppliers, and other kindred parties within the same platform and maximising all of these relationships to increase profitability in the business. This is done through the sundry(a) features of the customer relationship management systems which provide vital information for all of the parties twisty in the business, thus making the conduction of business more convenient, information easily accessible, and operations efficient and cost-effective (Payne &038 Frow, 2005). For example, the sales bear on automation function of cus tomer relationship management systems provides information on customers, previous deals, and competitors to support the sales force of the team. Thus, the system helps the sales force of the firm perform their gambol more effectively and also provides the suppliers of the business information regarding customer preferences and the products in highest demand amongst different target groups. different functions of the system take customer service and support systems, which enable customers to track their orders, monitor their requests, and enables managers to reply to customer queries promptly thus aiding both customer service personnel office and customers to fulfil their functions with ease. Field service is a function that allows remote staff to pronto and effectively make pass with the customer service personnel to meet person needs. Thus, the customer relationship management system provides information to remote staff regarding customer needs in order to enable them to me et them more adequately (Jayachandran et al, 2005). The marketing automation function of the system allows up-to-date information on customers buying habits to enable the construction of effective marketing campaigns. Accordingly, the system also facilitates the marketing team of an organization to construct and use specifically targeted and effective marketing campaigns which whitethorn help increase the profitability of a firm (Bose, 2002). Therefore, the customer relationship management system provides information for some(prenominal) parties involved in the business process and thus integrates the use of technology with people in order to improve and enhance business processes. This is one of the main reasons that customer relationship management systems are becoming extremely popular amongst firms. The use of the system enables a firm to grow revenue, provide better customer service, introduce repeatable and consistent sales processes, become new value and increase customer loyalty (Campbell, 2003). It also allows firms to implement the three phases of customer relationship management systems, which enables the acquisition of new customers, sweetener of the profitability of existing customers, and the retention of profitable customers for life. It enables the implementation of core customer relationship management processes including cross-selling and up-selling, direct marketing, customer support, and sales force automation. Thus, the use of these processes brings substantial improvements in marketing campaigns, product development, sales, and field service (Lin, Chen, &038 Chiu, 2010). The use of customer relationship management systems has enabled firms to communicate within their organization, with customers, and across their organization to other firms, who may be members of the distribution channel or the firms suppliers, by sharing and gathering vital information regarding customers and bear on this information to make it useful in the busines s process. The best practices of customer relationship management systems allow in well- put upation of organizational needs, good inter-departmental communication, the integration of front-end and back-office data-mining procedures, and the establishment of an up-to-date central warehouse of data (Oztaysi, Sezgin, &038 Ozok, 2011). Many firms currently harbor customer relationship management strategies through the implementation of social customer relationship management and the use of social media to get their message across to customers effectively. Platforms, such as Facebook, Twitter, and LinkedIn, are used in order to communicate with customers and advertise products/services to them (Bose, 2003). However, while the use of customer relationship management systems provides extensive advantages to a contemporary business, there are still challenges involved in the use of these systems. While many customers are now prone to buying products online, other customers are still h ighly wary of utilise such systems and exposing private information on such websites. Moreover, while the people of some cultures prefer communicating via an electronic source, others are only satisfied with personal contact (Oztaysi, Sezgin, &038 Ozok, 2011).These challenges will be discussed in the undermentioned part of this paper.Challenges of Customer Relationship Management Systems and Social Implications of their UseIn order to gather all of the data needed to meet customer needs and provide information to suppliers, sales force, managers, and other parties in the business process, the business needs to use the aid of cookies to track customer surfing details and to record what types of products customers purchase from other websites. The problem is that some customers regard this as an invasion of privacy and refrain from shopping online because they are aware that firms are monitoring their actions. Statistics register that 51% of shoppers are highly concerned about pri vacy online and 48% refrain from shopping online because of privacy issues (Lecture 3). This behind pose serious problems for firms who want to expeditiously use their customer relationship management systems and prevent customers from use recognizeware protection software, making the use of these systems redundant (Fan &038 Ku, 2010). Other challenges posed by the use of customer relationship management systems include the leave out of appropriate executive support as some customers bump that they do not receive adequate service online while some business executives also feel that these systems are not satisfactory for use in organizations and refrain from use them. Additionally, many firms lack rationale when they as sealed to use customer relationship management systems (Ang, 2011). For example, a firm who has a highly personal relationship with customers and thrives upon the personal contact that it enjoys with its customers may not benefit from the adoption of a customer relationship management system as it may lose the element of being able to personally attend to customers. Other problems with the use of customer relationship management systems include an incompatible network infrastructure, user resistance, and the lack of cultural preparation of these systems (Fan &038 Ku, 2010). maven of the major flaws of CRM systems includes their lack of fitability to different cultures. Contemporary business research has found that customers belonging to different cultural backgrounds tend to act differently when interacting with businesses and have varying preferences regarding the type of contact that they find suitable in business settings. While consumers belonging to masculine cultures may prefer or be comfortable with using technological solvings and communicating with customer service personnel online, customers belonging to feministic cultures may prefer more personal contact. Moreover, customers belonging to certain cultures may consider the i nvasion of privacy that these systems encompass highly inappropriate while customers from other cultures may believe it to be useful in helping them find the right product (Chen &038 Popovich, 2003). Customer relationship management systems may also be hard to use for the follows existing management and employees and they may resist a change to the use of these systems as it may involve a change in organizational culture. The appropriate implementation of these systems requires communication, culture, and coordination which helps employees adapt to the systems more appropriately (Campbell, 2003). It may be difficult to integrate the system with other departments in the organization, which will result in the adoption of the system to be expensive. The system may not coordinate well with other accounting and finance software which may cause the organization additional unnecessary expenditure in attempting to coiffure the customer relationship management software with their existing technology, existing business processes, and the people associated with the business (Campbell, 2003). It is evident that while the customer relationship management system offers numerous advantages to firms and customers, there are specific challenges that the implementation of the system faces, especially in the realms of resistance shown by customers in allowing an invasion of their privacy. The next section of this paper will outline the manner in which Dell Inc. used customer relationship management software to its advantage and how it combine the system within its firm.Dell example ingestDell is a globally renowned play along offering customers leading global systems and services and the caller-out necessary the aid of a customer relationship management system to integrate its customers and other global sales teams with the business. Previously, the phoner used multiple systems, internally designed by the corporation, which were used in each of the regions that the co me with operated in. However, the company wished for a flexible and convenient system which was globally accepted and used widely. While the company aimed to find a solution themselves, it was proving to be highly expensive. Thus, the company implemented the use of SalesForce CRM, which is a software allowing the company to integrate with technological partners, customers, employees, and other agents in their business processes. The company required a solution to gather feedback from its 80,000 employees worldwide and also precious to begin a global partner program in the scrawny future for which it required an appropriate communication platform enabling it to efficiently and effectively communicate with potential technological partners. Thus, the use of SalesForce CRM integrated various departments within the organisation and also allowed the organization to communicate with other organizations using the same interface (Dell Case Study, 2011). The company operated several of its problems using the customer relationship management system which included communicating with round 3 million customers everyday and also collaborating with 80,000 employees worldwide. The use of the system enabled the company to extract the top ideas for mental hospital and better understand what customers were looking preliminary to by gathering and processing customer feedback on the system. Moreover, employees were also required to give innovative ideas for future technological solutions and business processes and this information was also automatically sorted by the system in order to show Dells business executives the most popular opinions. Top ideas were generated through comments and voting upon the posting of various opinions on the system (Dell Case Study, 2011). The company greatly benefitted from the implementation of this system as it generated over 2,500 ideas on pattern in the first week and approximately 700 ideas related to employee feedback regarding business pr ocesses. The company has been able to use vital customer feedback in order to design desktops and consumer notebooks and also left Windows XP as a pre-installed operating system in the computers because of customer demand. The technology implemented in the customer relationship management systems enabled the company to track main technological trends and develop products accordingly (Dell Case Study, 2011). Using the Salesforce CRM system enabled the company to integrate various players in its business processes via one platform and also enabled the company to design some its own software solutions which allowed the company to enhance its relationship marketing strategies. However, one of the problems that the company faced with the implementation and use of the Salesforce CRM system was user adaptation of the system. instruction users worldwide how to operate the various functions that the system offered was an obstacle that the company overcame through offering prepare sessions on the use of the system and teaching employees and other users worldwide how to use the system within fourteen days. Thus, because Salesforce CRM is an easy-to-use system, users were able to adapt to the new technology easily and within a short breaker point of time. Dell significantly benefitted from the use of the system and the system proved to be cost-effective, efficient, and highly beneficial in increasing the revenue of the company. Obstacles such as adaptation were overcome through the provision of training sessions and through company focus upon implementing and using the system. While the initial installation and provision of training for the system was expensive, the system aided Dell in collaborating with both employees and customers and enabled the company to devise its own technology. Moreover, the company did not use the system to spy on customers or invade their privacy which proved to be an added advantage. The system was used in various manners by the company to solve its current problems and can be used in other ship canal in the future. Thus, customer relationship management systems can prove to be an addition of value for a company and an important tool used to integrate processes, people, and technology to enhance relationships within the organisation and outside the realms of the organisation as well. The next section of this paper will discuss the main points emphasized in the paper and provide recommendations regarding the use of customer relationship systems and for Dell Inc.Conclusion and RecommendationsThere are various advantages associated with the use of customer relationship management systems which include the functions such as sales force automation, direct marketing, customer service, field service automation, and others. Hence, the use of such systems promotes convenience, access to information and information-processing, and enhances the efficiency of business operations. Moreover, it also allows the integration of people , processes, and technology. This has been illustrated in the circumstance of Dell who use SalesForce CRM to integrate inter-department functions with other organizations that it wishes to partner with. However, the drawbacks of using customer relationship management systems include the issue of customer privacy, user resistance, lack of adaptability, and the inability to prepare the software for use by different cultures. Accordingly, it is recommended that customer relationship management software not be used in place of personal contact but can be used as an additional resource helping keep customers and businesses connected. However, businesses should frequently progress personal and face-to-face contact with their customers and ask customers for feedback regarding products/services or their personal preferences instead of tracking customers surfing data through the use of cookies. If the business deems it necessary to track customer information through cookies, the company mo ldiness aim to ask customers for permission and inform them that this will enable the business to serve them better through products customized and tailored to suit their needs. Additionally, customers must attempt to adapt the system to suit people of different cultures and nationalities in order to make the system suitable for use by all. In the case of Dell Inc. it is recommended that the company use its CRM system to freely communicate with clients, enable them to customize their computers, provide feedback, and can also use it to motivate employees. This can be done by using it as a doorway to provide hard-working employees with recognition for their contribution to the organisation. The company can also use it as a marketing tool in order to inform customers of new products based upon their recent purchases. Thus, the company can use the CRM system for multiple purposes.ReferencesAng, L. (2011). Community relationship management and social media. journal of selective informat ionbase merchandising &038 Customer Strategy Management. Vol. 18(1) pp. 31-38. Bose, R. (2002). 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