Cover Girl

Eladio Quinones Professor Tabor EN-103 2 December 2012 dispense miss + Olay get up Magazine pg 21 In the contend industry of make-up; many companies hire advertizers that can handling different techniques to persuade consumers to deal their increase. Cover Girl and Olay see utilise a compounding of techniques to capture their audiences. In this advertisement victimization Ellen DeGeneres they permit used a combination of ethos, commiseration and logos. In the ad Ellen is on the left look of the rascal with a white backdrop and by her clothing forbidding clothes makes her suffer out. With a big smile and her hands holding her diadem makes her run into cheerful. Her scarf swing as if the wind up is blowing it; gives us the star of a warm wind day. On the right side of the ad with a forbidding background and white brass and a colorful picture show of a bottle of Cover Girl and Olay TONE REHAB with ringlet colorful swirls going slightly the bottle; ma kes the bottle stand out and capture the ticker of their consumers. By using Ellen DeGeneres the advertisers have incorporated ethos-Ellen well-known and unequalled comedic reputation and host of the allocate winning daytime give tongue to show The Ellen DeGeneres press out along with her stand on add-on causes, animal rights and spheric warming to show her humanity and credibility.

I also figure by using Ellen DeGeneres a knowingly open lesbian that usually wears menswear as she is not wearing your usual clothes that most Cover Girl wear. The advertiser is trying to evanesce the lesbian audience. Show ing Ellen with both gird holding her jacket! as the wind blows her scarf away with a capacious smile, expresses to the audience the confidence and emotions that she feels good closely herself. By using Ellen a more realistic and come person than the convening Cover Girl; I believe they are using the window affect in this ad therefore the advertiser incorporates pathos. The advertiser used the logos technique by having a picture of the product along with breeding about the product such...If you want to get a respectable essay, order it on our website: OrderCustomPaper.com

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