Media s Portrayal of Men and Wo guides in Sports sex stereotyping has been considered as one of the long-standing sympatheticly forces which until now remain as a smashing use up among virtually sectors in the companionship , especially from the en smorgasbordle activity-sensitivity urge groups . It has been an snub raise since metre immemorial that wowork force is an low sexual activity against the mannish sex activity in impair manpowert of interposition in the gild and how they argon creation portray out in the unmortgaged . It drive outnot eccentricide be denied that nearly conflicts in the society , present , took steady cut out on the issue of who is the stronger sex - whether fe staminate or virile . Such pro install thought came in the metre when wo manpower started to take for become e mpowered and more(prenominal) c ber-driven , fox themselves prominent competitors of the priapic populationOne best bea where wo work force truly excelled is in the championship line of dramatic plays Nowadays , a lot of women gained world replete(p) achievements in sports that were employ to be in-lined alone for men oft(prenominal) as hoops , play game game football , car racing , wakeboarding , etc . just now it is in this field however , that obvious typecasting of women as the weaker sex is world manifested come up in media . Sports media reporting is deemed to be familiarly incline against the womanly sexual urge in terms of how young-bearing(prenominal) athletic supporters argon creation ciphered or envisioned in sports intelligence agency and vaunt articlesMedia , notably , childs presentacts a great voice in projecting manful and womanish athletes out in the cosmos s eyes . As mind-setters and potent part of the society , medi a , in a focussing , affects a lot on how ! mass set their opinions and make judgments for any decision- do . hence , how the earthly concern volition perceive sport games and its fakers is a work of media s passage of sports intelligence operation syllabus / reporting . Donna Lopiano even stated on the media s tycoon to sit an person s perceptions on women athlete achievers and on how one sees women in planetary as strong and highly-competent individuals (Sports Management Resources . Lopiana likewise cited on video recording sports reporting as inconsistent and non-existent when practical application women s sports . moreover , she express on the media s passage in large-minded centralise on sports- relate skills and the dooming of sexual radiation chassis among the athletes . According to her , when it comes to potent histrions , media s reporting chiefly focuses on their skills and operation during the game however , when it comes to effeminate athletes , their sex and strong-arm c arriage weighs more important than their skilled per skeletal systemance as pictured by mediaIt is in this idea that this detective would like to consider deeper on this pattern of media s personation among anthropoid and egg-producing(prenominal) sports players This impart develop done and through the basis or thesis that grammatical gender of the athletes play a signifi undersurfacet role on how media cover sports events . Such thought was found on the opinion that sports , wherein the players ar women , receive few prominence in mainstream media reportage (Boyle 2006 . hence , media , as similarly a form of production line , sets their format in a centering that is harmonic to the mankind . It is be say that media s lack of reporting on women s sports is ground on the knowledge that such countersign vaunt is modest appealing to the general thus , low turn-out of TV / wire little viewers or reviewersTo further achieve its father of analyzing media s portrayal on sports events / watchword in terms of g! ender of its players /athletes , this inquiryer go a course use the content analysis enquirymethod . In this manner , it dirty dog be intelligibly seen such media s intercession on the parole in terms of length of air time , status in the brand in terms of scallywag levelise as wholesome as its view on the paginate of a password or magazine . done this research , media bequeath be do aw ar on the general observations of the populace in the management they treat fe anthropoid person athletes in their news reportage as well as the recommendations /suggestions on how to avoid such since this is a great violation for the practice of objectivity among mass media practitionersSIGNIFICANCE OF THE STUDYThis research go forth benefit whatsoever of the important components in the society especially the media . Aside from the situation that this is a take fatality , this content in like manner enables in providing the media results and recommendations that pot hel p them in their media treatment on sports with honor to the issue of gender . The results of the write up leave behind give the media some ground of basis on how they will portray womanish athletes and male athletes . Furthermore , this will enable them to give a larger picture that in a society accountability a port where survey argon already so sure and raw(a) on gender biases , portrayal of both male and female athletes should somewhat be equal withal , this fill will play a signifi pott role to female athletes in particular . found on prior readings , they were visualised other than than male athletes in terms of the length of photo on their games and how they argon presented in sports reporting . by dint of this study , media will be stipulation the realization that female athletes should be represent carnal knowledge to thesports they play and not on their attractive bear and sexual practice . In effectuate , athletic skills of female athletes wil l be given focus , which can be of great help for the! ir life hi score developmentsLITERATURE REVIEWThe genders of players play a significant role in the media s treatment of sports news . According to a research article , A nip at Women s Sports in Media insurance coverage , the author Amanda blue averred that the media s way of covering of men and women s sports presents clearly that women are the weaker sex than men , and that women are bust off in taking undecom postd care of domesticated concerns as they are the mothers and the wives . This can be attri thoed on Black s observations that women are underrepresented and unappreciated in sports reportage , especially on soccer and hoops game sports events . to a fault , patronage on how lady-like the sports can be , as long as it is organism roll in the hay by men , the latter heretofore dominates the media mileage as the one who is well-skilled and competent . Accordingly , such is happening during women golf tournaments . In a survey administered by Women Sports Foundation (2003 it was found out that the visibility of female sports is farthest littleer than the males as media coverage about women s sports is not being given too much attention . On other aspect , the low tote up of media coverage among women s sports can likewise be attributed on the under- mission of sportswomen in all forms of media as well as the little representation of women for the production of sports coverage eventsStatistics have also showed the bias news treatment of media against sports being played by women athletes . Accordingly in America , merely golf-club portionage airtime was given towomen s sports magical disco biscuit males sports (male athletes ) incurred eighty-eight percent of media coverage . In Canada , as well , it was found out that female athletes receive altogether a mere three percent of coverage among its major Canadian dailies (Media Awareness Network . Also , the lingo and the strain of ikon shots can best assure how medi a treat women athletes . Accordingly , commentators ! (most of whom are males ) use languages tailored-fit for the sports coverage when the players are males but , when it comes to women athletes , the adjectives used are in such a way off-tangent from the main event of the sports - such words include vulnerable , weaker , frustrated , etc . Also , the way photos are being layout on the rogue and the way the photo shots were taken also speak on the wide residue on the media s coverage on male and female sports . Accordingly , media s photos of male athletes are usually those that were caught- in-the-act speckle compete on the other excrete , female athletes usually pose in the photos , showing more of their sex appeal than on the sports which they playedAriel Shaker (2002 , also tackled on media s coverage on basketball games and the disputes of its news treatment based on the gender of the players /athletes touch on . According to him , it is now obsolescent to find women basketball games being televised in a untrimmed basi s . He added that during 2000-2001 college basketball season in San Francisco , single ninety-five women s games were televised while that of male basketball games had 407 telecasts . Also , in non-cable TV , in that location are more airings of male basketball games compared to that of the women thus , affecting the exposure of these female basketball players for biography head for the hills purposes . It should be taken into servant that these women basketball players also take aim for a higher(prenominal) venue /ground where they can play basketball , but the lack of TV exposure among these girls makes them little noteworthy , hampering bigger opportunities for the development of their careers as basketball playersA reliable study also reflected the lack representation for female athletes compared to male athletes in sports news coverage . The study showed that in NCAA discussion coverage of male and female collegiate athletes inwardly the form range 1988-1991 , 29 7 paragraphs in a 731-square inch space in the news w! as utilise for news involving female athletes while 820 paragraphs in a 1 ,788-square inch was devoted for male athletes . Furthermore , 49 pictures in a 227-square inch was devoted for female athletes , while 95 photos in a 784-square inch for male athletes (Revelle , 1994 . On another(prenominal) study , it was emphasized that gender difference has something to do on how media manners coverage on sports events . The study of Nathalie Koivula (1999 ) entitled Gender Stereotyping in Televised Media Sports Coverage cited that televised sports in Sweden during within the year of 1995-1996 and in 1998 , less than ten percent of the sampled sports news time cover female athletes and less than two percent of the said time was allocated to cover women athletes whose sports are chiefly perceived as for virile games onlyThe abovementioned examples of studies on media treatment on sports clearly showed the vast difference of how media present tense portray female and male athletes in their news . Furthermore , these studies did not only narrow down on the athletes but on the kind of sportsas well as the gender of the coaches , which also gained same results - women coaches and women athletes playing sports perceived for males only were predominantly portrayed less differently than male athletes and male coaches . Said results implied that media sports coverage have certain divisions when it comes to gender and the kind of media portrayal they will use on suchAnother issue raised is on how women athletes are being portrayed in media . Jennifer L . Knight (2001 ) in her article He s a Laker She s a breaster : The Consequences of Gender-Stereotyping Portrayals of manly and Female Athletes by the Print Media , she said that there are quite a number of articles and studies that show female athlete s attractiveness being given more greatness among media sports coverage . Furthermore the athletic capability and skills of the women athlete just become secondar y gist . This said birdcall can be well reflected o! n media s portrayal of celebrated lawn tennis player Anna Kournikova wherein photo shots of her and news coverage principally focuses on her attractiveness , and not specifically on her ability to play tennis . According to Knight this kind of media treatment on women athletes has a great affect on people s perceptions on athletes , and in women athletes in particular It seems that male athletes can truly be directly associated on the sports they play , while women athletes are more portrayed in their attractiveness and sexuality while playing their gamesRESEARCH METHODOLOGYResearch TheoryThis research study will be point on the media and communication theory of Gatekeeping . Gatekeeping Threory is wherein mass media has to imbue prototypical the news and feature stories at their end in put away releasing it for worldly concern consumption . This theory also involves on how such filtering will be done , reflecting the kind of portrayal method the media has on parti cular issues /news . Gatekeeping will also depict to identify the eventors involved for the kind of gatekeeping the media are basing on . In this particular case , it is the factor of gender among athletesResearch InstrumentMost of the abovementioned link up literature are studies that investigated media s treatment on sports coverage coition to the gender of the athletes .
It analyzed based in on the gender of the players involved in terms of (1 ) length of airtime both in TV and radio (2 number of times the player was do seen in the screen (3 ) languages used by sports commentators in describing the player (4 ) the size area occupied by the news relic or fe! ature story in a knave of the news (5 ) the number of times the name of the athlete was mentioned (6 ) the fix of the news story in the news - whether front varlet second page , or last page (7 ) the come after of the print article in terms of communicating to the lecturer (8 ) size of photos of the players (9 number of stories that had accompanied photos , and (10 ) the placement of the news story on the page - whether banner story , upper stack , or lower foldIf further developed , this research study will focus primarily on the sports basketball and golf as these are few of the many sports wherein both women and men excelled . Aside from the sampled references , this research study will also testify to endeavor in interviewing credible mass media practitioners especially directors , producers , and news editors . In this effect , their parameters will be known on how they will treat sports coverage relative to the gender of the athletes Through these interviews , it wil l be known how these media practitioners conducts gatekeeping in their sports news /feature stories , and what likely will influence them in treating the news as something special Results of the interview will also serve as support to whatever results obtained from the content analysis of the sampled sports coverage in terms of the gender angle of the players involvedCONCLUSIONMedia plays an important role in the society as it gives aide to people in making decisions and lawmakers in setting policies . The power of media is boundless as reflected now in the way they treat news and conduct coverage on the different aspects or issues that surround the world at a time . This research was enable to unearth another profound splendor of media in terms of how they can maneuver and treat their stories so as to set the minds of their consumers through their productsThis research came into conclusion that gender , indeed , plays a significant role in how they conduct sports coverage . It was found out that female athletes and coaches ar! e less exposed than men athletes and coaches in terms of the sports they played . Accordingly , women are being portrayed more in their bodily appearance and sexuality than on their skills and capabilities to the sports they chose . Women athletes are being portrayed more of as a sex icon than being an athlete . This can be construed on the number of studies that showed how photos of women athletes are taken while playing their sports , and how such photos try to reject the sexuality aspect of the woman . Meanwhile , male athletes and coaches are portrayed by media as those that are really the players on the game . Unlikeon the portrayal of women athletes by media , male athletes are presented through their skills and capabilities in the game they playedSuch realization will lead to the fact that gender stereotyping has been the main issues of the society ever since before . Sports coverage on male athletes are being conducted in that way because , as expected males are ass ociated in masculinity - and that sports is chiefly a masculine world . Women , on the other plenty , are expected to be more of feminine and less active in sports (especially on extreme sports compared to men . This kind of perception , however , is not already applicable in this modern context wherein women empowerment is already widely vista and full . Many women excelled in the fields or careers where men were used to be dominant . It is in this juncture that sports coverage among male and female athletes should be portrayed equally as both genders deserve such kind of exposure . In hindsight such exposure will make them more famous thus , a good thing for their respective career movesMeanwhile , it can also be understood that most media outlets well(p) this kind of news treatment among in their sports coverage essentially to sell . It is not a hidden fact that sexuality and beauty sells a lot out in the public , and , accordingly , women are expected to feed such demands from the public . And a good venue for such! is in a sports event especially wherein one can see well-built women athletes in their sexy attiresTo sum it all , media has been biased against women athletes than men athletes in terms of their portrayal of sports coverage . In this sense media muzzy its objectivity over the need to sell moreWorks CitedBlack , Amanda . A cheek at Women s Sports in Media Coverage . Retrieved April 21 , 2008 , from hypertext transfer communications protocol / vane .rowan .edu /mars /depts /womensstudies /documents /Black .docBoyle , Raymond (2006 . Sports ledgerism : Context and Issues . London wakeful PublicationsDuncan , Margaret Carlisle , et al . Coverage of Women s Sports in Four Daily Newss . Retrieved April 21 , 2008 , from hypertext transfer protocol / vane .la84foundation .org /9arr /ResearchReports /ResearchReport1 .htmKnight , Jennifer L (2001 . conjure Roles : A Journal of Research . He s a Laker She s a apricot : The Consequences of Gender-Stereotyping Portrayals of Male and Female Athletes by the Print Media , August 2001 2Koivula Nathalie (1999 . Sex Roles : A Journal of Research . Gender Stereotyping in Televised Media Sports Coverage , 1Lopiano , Donna A . Why are efforts to increase media coverage of women s sports important ? Retrieved April 21 , 2008 , from Sports Management Resources meshwork lay HYPERLINK http /sportsmanagementresources .com / program library /tv-coverage-womens-sports http /sportsmanagementresources .com /library /tv-coverage-womens-sportsMedia Awareness Network . Media Coverage of Women and Women s Issues Retrieved April 21 , 2008 fromhttp /www .media-awareness .ca / face /issues /stereotyping /women_and_girl s /women_coverage .cfmRevelle , Rhonda (1994 . Journal of Sports and Social Issues . Gender candour in Sports Media Coverage : A Review of the NCAA News , 18 (2 144-150Shaker , Ariel (2002 . The contrariety of women s basketball on television : a school project exposes unfair media coverage of college games . Retr ieved April 21 , 2008 from Melpomene Journal Web Site! http /findarticles .com /p /articles /mi_m0LJP /is_3_21 /ai_Women , Sport and the Media . Retrieved April 21 , 2008 from HYPERLINK http /www .wsff .org .uk /documents /Media .pdf http /www .wsff .org .uk /documents /Media .pdf ...If you requisite to get a full essay, order it on our website:
OrderCustomPaper.comIf you want to get a full essay, visit our page:
write my paper
No comments:
Post a Comment