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Sunday, January 26, 2014

Marketing Tools

Shopping on the Internet has become an enormous victory and is considered to be one of the biggest advantages that the Internet has to offer. No matter what a consumer is obtain for one can find it on the web. Today, companies be mountain up e-businesses to help sell and promote their products. By ground up e-businesses, companies are able to offer clients products and operate at overthrow bells than the traditional brick and mortar companies are. One of the reasons for this lower price is due to the low overhead cost, and advertising costs. Discussed only volition be a description of the merchandising tools utilize in Travelocity, Expedia, and Orbitz as well as an evaluation of the observable customer service provided by each site. TravelocityInternet marketing tools are the promoter to search engine optimization. In order to net from each website, an organization must use these tools for effective marketing strategies (Bradley, 2006, p. 1). Travelocity?s website typ ically offers a variety of education and different features in an attempt to build close relationships with customers and generate an interest in the company. The website offers information about the company?s history, military mission and philosophy, and the discordant products and services that the company offers. The website also lets users find information on current events in the move around industry, company personnel, monetary performance, and engagement opportunities. The website also allows customers to book one way travel tickets, conk minute reference packages, and has information for those who have already schedule a package to check on pip status. Travelocity has late added a new marketing tool called destination alerts. check to Hotel marketing.com (2007), ?consumers can now foresee possible on the highroad hassles with more specifics on a hotel property and neighbourhood/ realm events while reviewing their options? (p. 1). This destination alert... If you w! ant to get a right essay, order it on our website: OrderCustomPaper.com

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