Marketing

model scenario: the motor round industry is growing annually, but crude(a) sales of Thorr motorcycles existing product pleasure craft Thorr (a 1500cc cater cruiser outlayd at 25,800) are decreasing at an dread rate. Due to their targeted customers (ages between 35-50) are getting older and do not tuition about the keep cycle police cruiser Thorr symbolizes. Other factors allow in younger customers (in the age host of 21-35) prefer low embody motor cycles, because they do not have large fluid incomes. Moreover, younger customers do not identify with Cruiser Thorr life style image. The competitors are too eating into Cruiser Thorrs market share. use perceptual parts in marketing Simulation Summary Perceptual Map in Marketing for Cruiser Thorr Motorcycles (Thorr Motorcycles). Complete the manakin Using Perceptual Maps in Marketing and prepare a heavyset in which you address the chase: Formulate a oppositeiation system for Cruiser Thorr by changing t he market mix at the Price, Place, Promotion and function levels. My Performances: Marketing Mix, Lifestyle, price, service offering and tint engineering. - Repositioning, financial options- price parameter, increasing service My Decisions: Maintaining price- Publicize by Hollywood Films- network (manufacturers Web Site), Financial Service and Customization Options, A. For from each one of the three major phases in the simulation, describe: 1) The situation 2) Your recommended solution(s), including why 3) Your results B. Summarize the different marketing components addressed in this simulation by reply the following questions: 1) What is the relationship between distinction and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Why or why not? 2) What is the impact of the product life cycle on marketing? What impact did the product life-cycle have on the product in the simula tion? A. For the first...If you want to ! get a full essay, put together it on our website: OrderCustomPaper.com

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