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Monday, January 6, 2014

Ethels

Ethels umber Lounge Assignment # 1 Doreen Williams Principals of selling Professor Amy Pinsk March 14, 2012 chance on the type of consumer purchase decision that best describes the choice to mollycoddle at Ethels. The customers that decides to buy at Ethels bequeath be of different c all overing firegrounds and from different makeups. Not ilk it was back in the seventeenth century London when single the elite would love good hot cocoa. Most who venture into Ethels ordain be looking for an alternative to the mass produced chocolate that the chocolate indus filtrate has been producing. Once they taste the premium chocolates and try the legion(predicate) hot and cold beverages they have to offer, they will ejaculate back for more than. But, those will not be the only things that will take in them back; it will also be the homey atmosphere, relaxing ambiance, and the socializing that goes on the re. Yes, they will be stipendiary more for the delicacies they offer in exchange for the luxuries their lounges bring to the table. These Chocolate lounges atomic number 18 what Starbucks are to coffee l everyplaces but with big comfy sofas and chocolate served on silver platters. Discuss the factors that beguile a consumer to spend money and time at Ethels.
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Some of the factors that could find a consumer to spend money and time at Ethels are social, the atmosphere at Ethels inspires a lead astray where friends can meet and lounge to catch up. Families can bring to waste ones timeher and e njoy each other. There are over stuffed, c! omfy sofas that give it a homey feel. It is set up to allow you to stay awhile and enjoy the company, socialize as long as you like and enjoy the chitchat, candy, drinks, and chocolates they offer. There is the psychological factor that says to indulge yourself. They claim that for women, enjoying chocolate in a place like Ethels, is like a bubble bath by candlelight. Ethels certainly is focused on their customers social status by allowing them to think of...If you want to take a leak a full essay, order it on our website: OrderCustomPaper.com

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