Customer Relationship Management and its implication to the Essay

Customer Relationship Management and its implication to the Information Flow and Business Strategy - Essay Example The author of the essay "Customer Relationship Management and its implication to the Information Flow and Business Strategy" comes to the interesting conclusions. The author of this research paper assumes that any successful business today operates in a very competitive and complex environment. The competition is increasing day by day the margins are shrinking. Several environmental factors are affecting the profit margins of the companies. These factors are related to each other and at the same time it is also influencing the internal factors of the organization. Organizations need to fulfill the expectations of all its stake holders. There is always a need to understand the complex environment and consumer behavior on continuous basis so that the market is served properly with right solution, at right time with good profit margins. Customer relationship Management now has become key to any successful organization is a vast and complex area of studies. This helps the organizations to serve their customers effectively, efficiently and profitable, get competitive leverage on the database, standardize the all the customer touch points in the organization, smoothen the marketing and sales activities. The projects which have strategically proven positive investments are those which are successful in socio-technical dimensions. The author also discusses such topics as business intelligence, knowledge management, and effective and efficient business intelligence systems.