Tourism Essay Example | Topics and Well Written Essays - 2000 words

Tourism - Essay Example However, scholars hold the view that to the profession requires specialised skills and knowledge, continuous education and be good to the society and community. According to Roberts (2007), corporate social responsibility (CSR) entails responsible business conduct causing no harm in the workplace, marketplace, the natural environment as well as the community they operate in. In the tourism sector, it would mean that it is the local, national and global community. CSR is not only vital in promoting business operations but also creates harmony and respect between the business and the community. To the business, CSR looks to ensure that the organisations keep on making profit while ensuring that her future is safe. Tourism industry’s management ought to understand that CSR, reduces general operational costs while improving the firm’s reputation. By extending services to the community, the firm’s dignity rises, resulting to not only a competitive advantage but also access to investment and funding opportunities. Notably, most NGOs prefer funding projects that improve the society’s welfare. Corporate social responsibility in the tourism industry is not a choice; it is a business obligation (Lyn 2009). To the society, CSR increases welfare as well as building a liking for the firm. Going green initiative, maintained by a firm via CSR improves he ecological conditions of the society. The result is reduced health hazards, better working conditions as well as better services and safe products. Involvement in charitable fundraising can improve the society’s education and possibly create equal opportunities. According to Lyn (2009), tourism managers who focus on short-term profits at the expense of the society and the environment are doomed to fail. For sustainability, a business ought to ensure that there is a bottom line that measures environmental, economic and social profits and losses. That goes a long way at maintaining customer