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Tuesday, April 30, 2019

Do gety colleg adequately caters to undergraduates Case Study

Do gety colleg adequately caters to undergraduates - Case Study ExampleThis enabled the interviewee to fix different questions, or call for clarifications to some issues. Students came from different races while their ages were between 18 years to 22 years. almost of the interviewee allowed us to record them, which gave us an added analysis of their opinion via their body language. Where not allowed, we took notes.Data collected from the might member showed that in the best of their knowledge the education system in the campus was at its optimum. Several students confirm this since out of their busy working schedule, they could choose between attending evening, daytime, or weekend classes. However, some subjects thrust a fixed timetable, which leaves students with flexible schedules out. Extra curriculum activities offered in the school really complement the development processes, but are inaccessible to working students. Gety College adequately caters for most working undergrad uates. However, improvement is needed on professors attitude to students, support to students, and on registration

Monday, April 29, 2019

Leadership Challenge and Charge Research Paper Example | Topics and Well Written Essays - 750 words

Leadership Ch everyenge and show - Research Paper ExampleStrategic thinking is similar to that of cognitive ability. Strategic thinking involves prudish analysis of the problem. It does not end with mere analysis of the problem, instead planning and arriving at a dissolvent is also considered as strategical thinking. The team leader or the coverr should analyze the problems in all perspectives so that the corresponding decision or solution eradicates the problem. Another important factor is managing change and strategic thinking revolves around this concept which highlights the nigh prominent features of this concept. The cognitive ability, strategic thinking and analytical skills ar considered as the basic requirement of a leader.Decision making skill is also one among the most important skills which a leader should possess. It is the ability to arrive at a decision based on the problem and in certain cases it might also depend on a particular situation. (Manning & Curtis, 20 03). asunder from these factors, the skill to manage the difference in opinion among the team members is also required. This skill brings about several(prenominal) changes in the organization and hence it is considered as the crucial one. The scenario changes after every decision and this is the main close why a leader is expected to possess the decision making skill. Though these skills play a major role in shaping up a leader, the interpersonal skills are also every bit important. The Art of Leadership also includes coaching ability and learning skills that will help the leader to manage the team effectively. (Grint, 2001). Team leaders or managers must know how to coach the team members or the trainees. This in turn will enable the employees to perform in a better way. The interaction with the team increases the productiveness of the organization as it motivates the employees to work towards achieving their goal.The art of leadership not only covers these skills, but

Sunday, April 28, 2019

Case study about print culture Essay Example | Topics and Well Written Essays - 2000 words

Case study about mug culture - Essay congresswomanAmong the things connected to the print media are history of the hand, its production, circulation and consumption, and the role of the publishers, editors and the authors in coming up with the complete and consummate end product.The medium theory is a contemporary means of classifying the role of the media in an examinable mode to watch up with how it impacts on the human confabulation and also how the human expression is captured in a telephone to emphasize on the role of the media in our life and its significance (David 2005, p.12). In the recent past, it has been found that close emphasis has been laid on the content and not the medium of the communication itself. It is of importance to look at the role of the medium through which communication will reach the people and also come up with the way in which it is going to change the worlds social and cultural values. In our case, the book Stones Fall by Lain Pears is a good o ne in which we can conserve the main theme and aim of the publisher and the author and the intention of the entire work.Darnton entails clearly the use of print as a means of communication to reach to the population and also come up with the stovepipe way in which they can understand the media best. It entails the origin of the print media since the 15th century and brings on mesa the concept of research in a bid to come up with a general and crude way of viewing the print industry. According to the founders of the medium theory, the suggestions are that the media is the message and the channel in which communication was transmitted. The medium theory however, does not comprehensively allow people to acknowledge what the message conveys or how the information is received. It tackles mostly the concept of the media richness and also the characteristics of the medium itself. Mcluhan (1967) stressed on how channels differ and how they turn on and alter the thoughts and the

Saturday, April 27, 2019

Hyper Globalization Research Paper Example | Topics and Well Written Essays - 1750 words

Hyper world-wideisation - Research Paper ExampleAccording to Rodrik it is impossible to have a situation where globalisation flourishes succession democracy and sovereignty succeed. Rodrik argues that where globalization flourishes, national policies are weak and where state democracy is strong globalization has no root in that country. Rodrik says that the choice is what is necessary for nations to choose either to succeed in the global integration or national interest. However, he argues a balance can be achieved like the Bretton timber convention agreement. Rodrik Dani presents the Argentina scenario to argue that globalization and national politics are incompatible. Argentina economy collapsed later on managing to pass the Convertibility Law which ensured that monetary mismanagement was checked to avoid loss of government fund. However, the law created adverse exchange rates that made investor turn down any investment opportunity in the country. The lawgiver had made it a political ideology to control the exchange rate and thus the ideas got support from any quarter of the nation. Nevertheless, the country bumped itself into the reality of the global economy. The advent of GATT and World Trade Organization brought an era that championed the clear of globalization. These bodies strategized the functioning of the global market by drawing up laws that would check and improve trade among nations. According to Rodrik, the agreement of Bretton Woods, GATT and WTO refuted the national laws to accommodate free trade. The developed countries supported the idea of globalization and helped take in international financial institutions like the International Monetary Fund, World Bank and General Agreement on Tariffs and Trade (GATT). These institution initiated hyper-globalization, but with the subordination of national policies.

Friday, April 26, 2019

Academic and Professional Development Assignment

faculty member and Professional Development - Assignment ExampleThe study manages to set up questionnaires that were commitd to capture bill students attitude towards buccaneering. The questionnaires were administered to accounting students in both undergraduate and post graduate levels. The final emergences were then canvas and comparisons were made (Yeo, 2007, p.12). Previous empirical studies have discovered a subject of factors that relate to student plagiarisation such as environmental factors, demographic variables and moral capability. However, n unmatched of the research has ever considered comprehensive factors of plagiarism (Barrett and Cox, 2005, p. 14). Most of the previous studies have often tested linear relationships between constructs instead of constructing the validity of hypothesized imitates. Considering the order of data, all the previous studies sampled only undergraduate students and not post graduate students (Bornstein, 2007. p.17). This paper intr oduces a consider of factors that have been left out in the previous empirical studies into a hypothesized model, for instance, accounting education (Bretag and Carapiet, 2007, p.19). The objectives of the paper is to identify factors that influence the plagiarised behaviors of students, to develop and empirically test a model of factors that influence students plagiaristic behaviors and to make recommendations for accounting educators prevent student plagiarism. The paper has empirically tested and developed a model of factors that influence student plagiarism within the context of accounting education. 2. Analysis The internet is no incertitude the major cause of plagiarism amongst students as the paper suggests. There internet has a lot of info that students can access without having to read a lot of books from the library. The internet has been expanding rapidly with information from a number of sources and this has facilitated plagiarism. There has also been the development of a number of online software that is used to detect plagiarism ((Sierles, Hendrickx, and Circle, 1980, p.29). approximately of these online software include Turnitin and grammarly.com that are used to detect sprain that has been plagiarized. Approximately sixty percent of UK institutions use Turnitin to detect work that has been plagiarized. When lectures discover that students have plagiarized their work, they often penalize students. These penalizations are what make students tending plagiarizing their work. Students who intend to gain academic qualifications are expected to reveal appropriate levels of attainment and ability through and through examinations and coursework. This requires students to produce submissions that meet a certain assignment specification that is marked by a motorbus to confirm that the work reaches the required standard. In most institutions, students are required to confirm that the submission is the result of their own work. Plagiarism may also oc cur when students self-plagiarize their work. Self plagiarism is usually a tenuous and complex issue. Some academics argue that self plagiarism may not occur because plagiarism is theft and one cannot steal from himself. The major types of self plagiarism include duplicate and redundant publications, partitioning a larger sturdy into smaller published studies. The paper mentions plagiarism but fails to mention self plagiarism, which is one of the major concerns in academics. Students often plagiarize their previous works because of their laziness or to complete their work faster. The paper reviews nine factors that concern student plagiarism and these factors include demographic variables, cultural influences, institutional support, and new(a) technology, accounting educat

Thursday, April 25, 2019

Old Spice case studey Study Example | Topics and Well Written Essays - 500 words

Old Spice studey - Case rent Exampleh of The Man Your Man Could Smell Like tug which involved a cause NFL player whose role was to convince women to buy the products so that their partners would be wish well him or smell like him (Rowe, n.d). Although this advertisement was a achievement after realizing more than 26 million views on YouTube, the company devised the near successful advert incorporating fond media so as to make the provoker more successful. Through the solvent Campaign, the organization was able to engage with the potential customers on a more in-person take (Rowe, n.d). In this campaign, the organization made a post on the both main social media websites, Facebook and Twitter, which sparked responses and questions that were answered through with(predicate) videos. Creativity was used in response videos that were at least 180.Between these alternatives, the the Response Campaign would nevertheless have been the best. This is because of the strategies invol ved in its creation and communication to the potential customers. The aspect of being personal contributed to its success, as the customers require prompt reply. This was fulfilled by the many short videos released in a span of two days answering the questions and replying to the comments from the customers. In addition, the extensive usage of the social media was a way of boosting the campaign because social media comprises the group of the population that the company was targeting the young generation. Furthermore, active involvement was a key aspect towards the success of the campaign. This is because it got the customers invested in the brand while not including direct advertising to the customers. Such strategies made sure that the campaign was a success leading to increase in sales and the brand name was saved.From a personal perspective, I would have taken a similar approach in the implementation of the solution. As a golden rule, a company should ensure that customer involve ment is taken seriously for a brand name to remain

Wednesday, April 24, 2019

Whether the Death Penalty is a Desirable Policy Essay

Whether the Death Penalty is a Desirable Policy - Essay ExampleApparently, wipeout punishment is a controversial debate, with both opposing camps presenting strong positions aimed at justifying their claim. Possibly, no one would wish well to stand on the neutral ground to advocate for both, or none. The major contention is whether death penalty is a desired policy for the organisation to implement. Notably, death penalty curtails the rights to life, which the constitution guarantees (Coughlin, 2004, p.99). The human rights activists contrive play an aggressive role in making sure that the brasss abolish either told constitutional provisions and by-laws, which crusade death penalty, a move that is prevalence in most parts of the world. In reality, most supranational studies have shown that death penalty has ceased to be the preferred method of controlling crime (Coughlin, 2004, p.47). Therefore, most governments have shifted their attention to other methods of dealing with crime, without resorting to capital punishment. For this essay, the focus is on whether the death penalty is a desirable policy, while comparing the position in the United Kingdom and in Malaysia. Notably, the 10th day of October all(prenominal) year is marked worldwide, as the day against death penalty (Piket, 2011, p.1). In essence, the day is marked with campaigns and conferences to get awareness on the need to abolish death penalty. This aims at achieving the EUs goal of eliminating the approach pattern in all countries worldwide. The Position of the Death Penalty in the United Kingdom According to the governments death penalty strategy of 2010, The United Kingdom Opposes the death penalty in all circumstances as a matter of principle because we believe it undermines human haughtiness there is no conclusive evidence of its deterrent value and any miscarriage of justice leading to its imposition is immutable and irreparable (Hammel, 2011, p.235). The statement is indeed bol d and encompasses legion(predicate) aspects about the value of a human being. In the strategy paper, one realizes that the U.K government does not have any provision to warrant any someone to terminate the life of another, under all circumstances (Hammel, 2011, p.235). Precisely, this shows the governments commitment to eradicating any heavy right to sentence an individual to death. In addition, the U.K government cites that the practice does not guarantee human dignity (Hammel, 2011, p.235). Here, it reveals something very important, that is the human dignity. Terminating ones life is like denying him/her the fundamental right to life, which is basic to all human beings. Perhaps, the U.K government realized that man does not create life, therefore, does not have the authority to terminate it. This implies that there should be alternative means of executing punishment to offenders other than subjecting them to death (Hammel, 2011, p.236). Still considering the statement, the gove rnment noted that none has ever verified that imposing death penalty causes deterrent behavior. In fact, many studies have concluded that despite the increasing number of criminals being killed, the executions have not deterred others from joining such(prenominal) crimes (Hammel, 2011, p.236). Therefore, it is clear that imposing death penalty on criminals would be a deterrent to their behavior until an gentle means of intervention, which is friendlier, is adopted. In addition, the government underscores the need to preserve life, indicating that misuse of justice, whose consequence terminates ones life, is permanent and cannot be altered by all means (Yorke, 2009, p.207). Truly, once a criminal has been executed, he/she cannot be brought back to life. It seems as if the United Kingdom

Tuesday, April 23, 2019

Prescriptive and Descriptive Arguments Coursework

Prescriptive and Descriptive Arguments - Coursework practice sessionThe aforementioned human activities including fuel energy consumption results into increase carbon emissions that reaches the atmosphere and depletes the ozone layer.In addition, industrial activities and production contributes to highest emission of greenhouse gases that directly affects the protective ozone layer. Moreover, deforestation activities practiced by human beings causes increased levels of carbon dioxide gases in the atmosphere due to deficiency of trees that would absorb such carbon emissions (Haldar, 2011). It is indispensable to business that depletion of protective ozone layer results into increased world(a) temperatures. The aforementioned arguments describes how varied human activities directly contributes to reality of global warming.Based on the prescriptive argument, there exists need to urgently address global warming issues as it have negative impacts on the environment and lives of human a ctivities. Global warming has resulted into increased temperatures that directly affects economically supportive human activities including agriculture due to experienced drought or flooding in about areas (Casper, 2010). Flooding results from increased melting of ice that causes a rise in sea levels (NASA, 2014). Therefore, there exists an urgent need to mitigate human activities that directly cause global warming to assist in preventing its injurious

Monday, April 22, 2019

Online discussion Essay Example | Topics and Well Written Essays - 500 words - 1

Online discussion - search ExampleYes, this is true...as long as the felicitates are taken as genuine. A false compliment or flattery for the sake of influence can cause suspicion and close off the person. eve sincere compliments have to be given with discretion because if the person computes that you are saying expert things plainly to get them to do something, they will not be cooperative.Yes, I think the book does deferred payment a study that says that compliments, even false ones, are helpful. What I am saying is that we should be aboveboard and I know that if I was in a negotiation and thought the other side was complimenting me just to try and get my defenses down, I would become very uncooperative. I hope that I am never in that position to have to flatter in order to accomplish my negotiation goals.I dont think you have to believe in something to be persuasive, but it helps. Professional actors are much better at making people believe them than most regular people. I f I really believe in something, I can be must more persuasive about it than if I am just pretending.

In Norway, Start-ups Say Ja to Socialism Essay Example | Topics and Well Written Essays - 500 words

In Norway, Start-ups Say Ja to Socialism - Essay ExampleThe root is an American who knows the American assess system very sanitary and he spends a few weeks in Norway interviewing remarkable entrepreneurs such Dalmo, Sujit among others who have invested in Norway and they feel a social duty to kick in taxes.While the author has tried to give objective analysis of the two tax systems, he is obviously consumed with the Norwegian tax system. The picture he paints in throughout the article is a social system in Norway that is proof to any tax evaders. All we wants to bring out is that every Norwegian is happy and contented with the taxes that they pay despite the rate being among the highest systems in the world. It is also ironical that as Norway continue to sail in the glory of entrepreneurial success the U.S under President Obama bragging that the administration had passed. The article is well researched and well written and makes pertinent issues that are important for economic and social development of countries. Together with a interrupt of humor, the writer captures the imagination of the pointer. He makes the reader to want to have another article. I would surely read another article from the writer since he seems to understand the life style and the effects of taxation on social and economic development very well.Much has been written about taxation and how tax rates affect entrepreneurs in a given country. Taxation is a hot topic among people both(prenominal) employees and employers. The articles that I have read about taxations did not give explicit and clear comparisons and analysis indorse with actual examples on how higher taxes can improve the governments provision of services to the people. in that respect are however, a number of articles that support the argument of the writer that higher tax rates would sometimes lead to better services if tax payers and the government agreed on the provision of social wellbeing services such as healt h, education, and other benefits to the people. When

Sunday, April 21, 2019

Methodology Chapter (2) Dissertation Example | Topics and Well Written Essays - 1500 words

Methodology Chapter (2) - talk ExampleFigure 2.1 In vitro do of sildenafil on murine embryo culture 2.1.2 In vivo effects of sildenafil on murine embryo development This part of the experimentation was not conducted ascribable to requirement for changes in the license. However, the in vivo effects on the development of oocyte would have been examined by injecting sildenafil on womanish mice for a limit of four days with the following three doses 0.5 mg/kg, 1.5mg/kg and 2.5mg/kg. ulteriorwards, the female mice would be mated naturally with males then one-day old zygotes would be harvested from sacrificed females. The number of oocytes and corpora lutea recorded would be use to determine the invest of ovulation. Thereafter, the embryos would be grown to blastocysts again in a media not supplemented with sildenafil. The quality of development of the embryos would then be determined by examining their development rate, and assessing the numbers of the blastocyst cells (figure 2 .2). Figure 2.2 In Vivo effects of sildenafil on murine embryo development 2.1.3 Expression of PDE5a in the mouse pre-implantation embryo The experiment was conducted by examining the presence of PDE5 mRNA in murine embryos at the successive stages of embryo development. The embryos used for use up were obtained from mice that had been mated naturally. On the other hand, the blastocysts had been cultured in standard conditions. 2.2 Sildenafil Citrate purification from commercially available sildenafil tablets In both the in vitro and in vivo experiments, sildenafil had been cleansed from commercially available Viagra tablets by leaving 20g sephadex G-25 overnight to swell in 100ml of distilled water. A editorial of 80ml was then applied with the sephadex gelatine and equilibrated in 100ml of distilled water at room temperature. A Viagra tablet of 38mg was then placed in 91.2ml of distilled water and slowly mixed with a magnetic stirrer at room temperature for a period of twenty m inutes. It was then filtered for 20 minutes under(a) a temperature of 4 degrees Celsius. The liquid in which sildenafil has been dissolved was then applied on the pillar. The column was rinsed with the Viagra solution just before it was rose-cheeked with 400ml of water to wash away any possible small molecules. This way, only sildenafil was left precipitated to resin. The column was then applied with 1% Formic acid to rinse the sildenafil off. The absorbance of the rinsed solution was then discovered and according to Francis et al. (2003), the rinsed sildenafil had a sharp peak absorbance at 40ml (Figure 3.1). Figure 3.1 Elution of pure sildenafil from sephadex column After sildenafil was rinsed, the column was washed again with 160ml or distilled water to eliminate the formic acid. After the column was free of formic acid, it was then washed with 320ml of 0.2% sodium azide in order to preserve it for later use. The rinsed sildenafil was then frozen at temperatures of -80 degrees Celsius. It was then dried by freezing it in a high vacuum. This was done by first sublimating the contents for a period of 8 hours at 0.37 mbar and under a temperature of -53 degrees Celsius, then desorbing it at 0.001 mbar for 3 hours. The weight of the crystallized contents was determined by examining the rate of absorbance of sildenafil over the whole sildenafil that had been eluted, assuming that there had been a recovery rate of 60%. The eluted sildenafil was then dissolved in 0.1% formic acid in order to obtain the convention concentration of refined

Saturday, April 20, 2019

Analyse the scenario given and produce a report detailing your Essay

Analyse the scenario given and produce a report lucubrate your response to the below changes in business environment - Essay ExampleKeeping either these facts in mind the business environment on a macro level looks prosperous for the young entrepreneurs. The pickle of the business is at Seaford road which is a populous suburb of east Sussex with a population of all over 23000 people and is home to educational institutions. Hence the key USP aligns with the local community aswell. Condition of The Business The topical cash flows of the StudentPizza Ltd atomic number 18 lower than what was estimated initially. The business has yet to return a turnover which was expected level off after 5 months. Although the key point which they had identified while opening the business was quite logical and relevant that Students love pizza and keeping this in mind opening a restaurant with the mark market as students was quite relevant. Working on their USP by attracting students and making it exclusive for students they have been equal to(p) to retain students as their loyalist but have only managed to attract few customers from the locality. Also they ar running place of investment and capital to run the business as the business has not returned mesh as expected for 5 months. SWOT ANALYSIS, RECOMMENDATIONS AND STRATEGIES A detailed analysis of the business and its environment, strategies pertaining to them along with recommendations for execution of instrument these strategies is mentioned in detail in this section. Strategy Assessment In order to asses, whether a particular organizational strategy is suitable for an organization it is important to conduct a SWOT analysis. The SWOT analysis points out the strengths, weaknesses, opportunities and threats of the organization in question. To assess how effective an organizational strategy would be, it is very important to conduct a SWOT analysis. SWOT analysis is an overall strategic planning methodology. It is u sed to assess a strategy from the point of view of its strengths, weaknesses, opportunities and threats. It involves the business environment and the business objective of a particular project and how natural and external factors entrust help achieve those objectives. The technique was developed by Albert Humphrey. He led a convention during his stay at Stanford University in the 1960s and the 1970s. He incorporated data from some Fortune500 companies. A SWOT analysis usually begins with clearly defined state and objectives. Strengths In strengths it is suss out which attributes of the company will help in achieving the desired objectives. The strengths of the company are many. It targets the student population for junk food and they escape to be the most willing consumers for the same. The initial investment in the idea isnt much. The timings of the outlet are very lucrative and so is the location of the chain a very ideal one. Weaknesses In weaknesses it is checked which attri butes of the company will be harmful in achieving the objectives. The outlet faces stiff competition from other more than established outlets. The sales continue to suffer and the promotional strategy is weak at best. Opportunities What opportunities will make believe in favor of the desired objectives? There are various opportunities that can capitalized on by the firm. Firstly, it inevitably to come up with a more aggressive promotional strategy and reach out to all students. Capitalize on social media, come up with flyers, posters, ad games and various other ways to hike up and attract customers. Secondly, negotiation with the suppliers to bring

Friday, April 19, 2019

Case Study See Attachment Example | Topics and Well Written Essays - 250 words

See Attachment - Case Study pillow eventestos residue in pores and cracks, whether TEG was required to follow the beat specifications rather than its work plan, and whether TEG was entitled to compensation for removing what it alleged(a) were excessive quantities of asbestos. The concept of breach of contract was the vital issue associated with these issues.Courts Rationale or Reasoning for its Decision The court adheres to the presumption that any debris and residues contains asbestos. The court also made the case clear by going back to the basic law concerning contract, and its interpretation.Key Facts There was presence of contract between the two parties involved in the case. There was a Boards finish made. For this outcome at hand, the cross-motions for summary judgment on the contractors appeal from the Boards decision were thereafter filed in the United States Court of Claims.Legal Issue(s) Presented before Court There were three essential issues raised in this case, which include the power outage engage, the claim for delays in obtaining access to the apartments, and the contractors responsibility to recover damages.Holding of the Court The Boards decision involving the power outage of August 18, 1978 was affirmed. Access claim however, was reversed and both motions for summary judgment were denied, allowing the case to be remanded to the

Thursday, April 18, 2019

Assessment Three Case Study Example | Topics and Well Written Essays - 1500 words

Assessment Three - Case Study ExampleOn Mar 19, Del was also adequate to enter a large contract to install tracking for a building society. On March 29, Del found out(a) through phone inquiry that Boyse was not able to finish the van modification. Boyse promised to deliver by March 30, although reluctant.After the van was delivered and Boyse make water left, Del found out that the front seat would not tip forward-moving to allow access to the passenger seat. Likewise, the soma printed on the side of the band read Trickers and not Trackers.In the process of delivering the van without the modifications specified, Boyse already committed a grave mistake towards his customer. And the fact that Del, the customer was compromised to loss or acquire damages due to the inadvertence of Boyse all the more added weight to Boyses failure to deliver as promised or agreed upon.In usual law jurisdictions under contract law, misrepresentation atomic number 18 the false statement of fact made b y one party that effect to induce another party into the contract. This is with the premise that three elements are needs established under the contract. Contract in this context is a legally binding exchange or agreement between parties that the law will enforce based on the Latin phrase pacta sunt servanda1. These elements are offer and acceptance, consideration and intention to create legal relations.In the Offer and AcceptanceIn the shell of Boyse and Del, Boyse made an offer to modify the van he was selling and the offer was accepted that is why on that point was a sale. The offer of modification include adjustment or removal of the passenger seat in its original location, adjustment of the passenger seat behind the drivers seat, and modification of the drivers seat which is to make it tip forward to allow access to the passenger seat. Another offer was to print the sides of the van with a specified name which was Tracker. The last offer of course, was the delivery of the va n on March 30.Nevertheless, basing on the case of Gordon v Selico (1986) 18 HLR 219 it is possible to make a misrepresentation either by words or by conduct, soon enough not everything said or done constitute a misrepresentation. In many cases, statements of opinion or intention are not statements of fact in the context of misrepresentation2. In the case of Boyse and Del, Boyse seem to have committed negligent misrepresentation, the following applies from the Misrepresentation Act 1967 under damages for misrepresentation (1) Where a soul has entered into a contract afterward a misrepresentation has been made to him by another party to it and as a result thereof he has suffered loss, then, if the person making the misrepresentation would be apt(p) to damages in respect thereof had the misrepresentation been made fraudulently, that person shall be so liable notwithstanding that the misrepresentation was not made fraudulently, unless he proves that he had reasonable ground to im agine and did believe up to the time the contract was made that the facts represented were true.(2) Where a person has entered into a contract after a misrepresentation has been made to him otherwise than fraudulently, and he would be entitled, by reason of the misrepresentation, to rescind the contract, then, if it is claimed, in any proceedings arising out of the contract, that the contract ought to be or has

Wednesday, April 17, 2019

Nursing research Essay Example | Topics and Well Written Essays - 250 words - 37

Nursing research - Essay ExampleIn effect, a higher proportion of BSNs reduces the risks associated with child mortality.It is evident that different organizations and licensure guide professionals in their practice. In effect, some of the guidelines may appear unfair since the guidelines may require different approaches to perform a similar task in different professions. For example, double-checking medicine is more emphasized in nurses thanit is emphasized to doctors. While this practice may count unfair, it is important to point out that the requirement, which might appear unfair to nurses, is put in place sole(prenominal) to ensure the delivery of quality services to patients. On the other hand, it is evident that doctors and nurses undergo different facts of life in med school and nursing school respectively with doctors fosterage being moreintensethan the training for nurses. Hence, the requirement to double-check medicine has a basis on the training that these two differen t professionals

Tuesday, April 16, 2019

E-learning Evaluation Essay Example for Free

E-learning Evaluation EssayThe ProblemThe adaptation of a new e- educational activity schedule suffer brought questions of per castance gaps in our orientation chopine to light and shit brought into question the usefulness of an e-learning remains and weather we should proceed with a more(prenominal)(prenominal) classical learning drive near in this area. The importance of the reading conveyed in this training, such as fire evacuation points and health coverage options, combined with the need to piss a positive first judgment for new employees makes this course of instruction a high up priority item. As it can affect workplace safety as well as company liability regarding the mandated OHS training in these fields, it is critical that we ensure that the program is at maximum effectiveness and are able to place training gaps as a result of program delivery or other variables.As employee training and employee orientation are roles of the HR department, it would rec ognizem clear that the responsibility for evaluating the effectiveness of the delivery of this training should travel by under the same department. Institution and evaluation of new training systems is something that we should always consider a high priority, but these evaluations are generally carried our as part of the delivery model and non as an afterthought, as in this case.Common Methods for E-learning EvaluationRecent belles-lettres in the areas of e-learning support a five tap evaluation of the e-training program and its effectiveness, but it should be noted that this is still an emerging field. These evaluation areas can be considered common industry practice(1) (2) Reaction Learning Behavior ResultsReturn on investmentThese areas of steering are considered in context of several factors such as the learner, technology, instruction, instructor, institution, and community (1) to create a naughty matrix of evaluation for the program effectiveness and delivery. ROI can be difficult to calculate and so has been class in with results in a number of methods of analysis. E-Learnings upside seems to outweigh any drawbacks, but more research needs to be done in the areas of concrete costs and benefits as well as the contexts for the transfer of knowledge. Proving connections between e-learning and the outcomes benefits and drawbacks would assist in the use of evaluation methods (2)and the use of evaluation should be considered at every stage of the e-learning process (1).As this field further develops we will undoubtedly see more tools emerge to aid in this evaluation. While the benefits of e-learning are well documented for the right context, the drawbacks highlighted may lose some impact for us as well. E-Learning programs may rely heavily on self-discipline, may have a high initial cost, can be difficult to support, and may not be suitable for all types of training or all types of learners. (2) We should keep these limitations in mind when evaluati ng this program and when looking at implementing further programs of this nature.Application of Current PracticesThe first and probably most obvious learning to take from these writings is that the evaluation of an e-learning program should take place a various places throughout the delivery cycle. Pre-course, formative, and summative evaluations (1) should have been evaluated prior to this point this in itself is a lesson we can take away to future implementations. From an evaluative approach we can first look at the learner, their skills, attitudes, and preferences as they relate to this e-learning program. Many of these variables are tied to the response level of evaluation but the preset attitude towards a training program will keep back much weight in the conscious and subconscious effort put forth by individuals towards it. This form of unintentional or deliberate sabotage, as well as extraordinary effort towards a program will greatly affect results.From this we can see tha t the attitudes conveyed toward and about the technology, instruction, instructor, institution etc will need to be scanned for any negative presets or experiences with training. An additional factor to be taken from these resources is that the skill sets and resources of the learners may not be capable for this type of training to work. An evaluation of the computer literacy, computer comfort levels, and computer/ earnings availability that employees may possess is in order. We cannot assume that all individuals will have access to a computer and internet, or the appropriate skills and comfort level for this type of training. Gaps in performance may come about from deficiencies in any of these categories.Evaluation in price of knowledge transference should be impoverished into the categories of reaction (as mentioned above), learning cognitive knowledge transfer, and behavioralchanges. Objective gaps in these areas may be collect to factors which are easier to analyze when the b arriers are properly identified and grouped. And finally we can learn that the evaluation of this program in an almighty dollar may not be a significant as a blended evaluation which takes into account any increases in program availability this will create, the ability for staff to review the material at any time, and the opportunity to create a dynamic first impression within our staff that may translate into a shift in culture. From these and more we can see that there is much to be gained for our organization in evaluating our training systems, not only in terms of due diligence for current operating procedures, nor simply in terms of ROI but also in terms of how we can improve, and aid our staff in their learning.Works Cited1. A Systemic, Flexible, and Multidimensional Model for Evaluating E-Learning Programs. Mungania, Peni and Hatcher, Tim. 2004, exercise Improvement, pp. 33-39. 2. E-Learning evaluation from an organizations perspective. Kathawala, Yunus and Wilgen, Andreas . 2004, Training Management Development Methods, pp. 5.01-5.13. 3. E-learning The Relationship Amoung Learner Satifaction, Self-efficacy, and Usefulness. Womble, Joy. 2008, The Business Review, Cambridge, pp. 182-188.

Logic and Paper Essay Example for Free

Logic and Paper EssayPapers written collaboratively leave behind use contrastive warrants and/or different forms of argumentation to support the call option and grounds of a melodic theme as opposed to a report card writing a write up individually. One may purpose that the warrant of a written report is the most difficult element in supporting the claims and grounds of a paper. The warrant is used to connect the claims and grounds of a paper. Without a warrant a reader may not reach the same connection or make similar connections between a claim and evidence as a writer (Morse, 2010). Collaboratively, different warrants will arise in a paper to bring together the validity of the evidence presented. Having more than one perspective in a squad paper is key. It allows various facts and statistics to be introduced and considered. It eliminates the possibility of errors arising out failures and considers the effect of contributing elements (Jones, 2010). In addition, a diffe rent perspective when writing collaboratively, creativity is embraced.Different ideas come to the forefront, which may not have come to fall down without different varies being heard. This creativity helps the reader to connect the claim and evidence which is known as the warrants. As writers we must guide our readers through our logic and convince them that our interpretation is logical and sound (Morse, 2010). Lastly, collaboratively, teams can sink when a paper is good enough using various methods.Team members can establish represents that ask to be met and if they be met before starting and ending a paper. On the contrary, writing a paper individually will bring forth only one warrant in a paper because only one perspective is in place. He or she brain storms alone and revises alone. Basically, there are just too many people, too many ideas, and too many experts to come to an agreement and extend to a good result. It is simply why we have to constantly be reminded that ther e is no I in team (Mattoon, Marc).When writing collaboratively, one determines whether an argument represents ones own position by the tone and wording put forth in a paper. The tone is not always patrician to figure out. One must determine the audience and look for clues to see how the author feels and the content of the paper. Depending on whether the author wants to sound formal or sarcastic will in turn determine the essential words used in the piece and how the author chooses to put those words together.Word choices, such as the adjectives used to explain something, and comparisons made are also key in determining ones own position. References Jones, N. (2010,July). Collaboration at Work A Look at the Pros and Cons. Retrieved from http//www. brighthub. com/office/collaboration/articles/73856. aspx Mattoon, L. (March, 2012). functional in a Team Advantages and Disadvantages. Retrieved from http//www. job-interview-site. com Morse, S. (2010, June). Writers Handbook. Retrieved from http//www. uci. edu/programs/humcore/student/Writershandbook/ch9_cew_morse. html.

Monday, April 15, 2019

Greed, Need and Money, Walter Williams Essay Example for Free

Greed, Need and Money, Walter Williams EssayIn the article entitled, Greed, Need and Money, Walter Williams presents his take on the economics and logic of keeping CEOs highly paid. He essentially argues that these huge golden parachutes and corporate salaries are justified by re discharge that these companies get in return. Just because a CEO gets a high salary does non mean that he does not deserve it or do anything to help the company recover that value. By comparing this to a simple egress and demand feign, Walter Williams is able to show that the reason the salaries are so high is because the demand is high as well and supply is pretty scarce. One manner by which the mention of the word esurience can be applied to the economic lessons that have been discussed is to juxtapose this to the coat of greed as an economic theory. Greed can be said to be the primal mind for self-preservation of people. In an attempt to protect ones self, man seeks only to pursue his individua l interests without contend for the well- be of others. In relation to economics, this following of individual interests is greed or the pursuit of economic self-interests, other known as individual wealth accumulation.Greed as a driving force is not an inherently new concept as it was originally part of the Invisible Hand theory introduced by rapture Smith. The staple fiber precept of the invisible hand is that in a free market a person who chooses to be greedy and pursue his own interests in invariably also furthering the good of the entire community. A perfect example is in a situation where a person seeks to maximize his own(prenominal) profits in total disregard of other factors.By applying the Invisible Hand theory of Adam Smith, it can be shown that when the total revenue of society is calculated this becomes identical to the summation of the individual revenues of either member of that society. In nightspot to arrive at a better understanding of how greed, which is a describe concept under the Invisible Hand Theory, both drives and regulates capitalist markets, it is essential to have a apprize password of the basic supply and demand model. This is because production is driven by the willingness of the seller to supply and the basic goal of every seller is to increase profits (greed).This can be understood from two approaches, however, the first being profit maximization through an increase in the volume of units sold (assuming ceteris paribus) and the second being profit maximization through a decrease in the cost of the factors of production which in turn increases the profit margins per unit sold. The basic supply-demand model becomes critical in this understanding because under the market model sales will only willingly occur at the equilibrium point. The price level of a good essentially is determined by the point at which quantity supplied equals quantity demanded.The law of supply and demand predicts that the price level will move t oward the point that equalizes quantities supplied and demanded. Greed is crucial in this wizard because it is the basic assumption or behavior under this model. Without greed, there would be no drive for the individuals in society to pursue their own self-interests. The absence of this driving mechanism would mean that there will be no individual revenues and thus leading to the failure of the community revenue to equalize with its summation.This basically way that societys scarce resources become more efficiently allocated through the regulatory nature of greed in capitalist markets. While the Invisible Hand theory has already been rejected as an congenial economic model by the works of John Maynard Keynes and Milton Friedman, the more complex markets of today have shown that the pursuit of self-interests, while natural of human behavior, must be regulated by external systems in order to ensure a more equitable and efficient allocation of resources.This means that greed is not inevitably good in todays current economic situation. As used in this discussion and in the article, this greed may not only be the effect of supply and demand only if the pursuits of an individuals self-interests for the improvement of the economic system.

Sunday, April 14, 2019

The System that Couldnt Deliver Essay Example for Free

The System that Couldnt Deliver EssayThree years ago, Diana Sullivan, was recruited by Lenox from a major competitor to work as its capitulum Information Officer. Sullivan, a 20-year veteran selective breeding systems executive, k sunrise(prenominal) going into this job that computers had neer been one of Lenoxs strengths. James Bennett, Lenoxs Chief Executive Officer told Sullivan that they simply select a tool that would help their agents provide fast and reliable information needed to close a sale.After years of hard work, Sullivan thought she had done her job well by delivering Lifexpress on clipping and on bud decease. Lifexpress is a sophisticated computer-aided system that enabled Lenoxs 10,000-plus agents to do everything from establishing a prospects financial profile, to selecting the further about appropriate products from the companys unnumberable policies and generating all the paperwork needed to close a sale.Lifexpress, however, wasnt boosting sales produ ctivity as much as focus had expected. Two of Lenoxs competitors had launched similar systems and are already running ahead of them. Sullivans Boss, Chief Financial Officer cadaver Fontana seems to be blaming Sullivan for the problem. Bennett appeared to correspond with Fontana. They believe that since Lifexpress is Sullivans system then she should be accountable non only for its asylum and implementation but for realizing the commerce oddments that goes with it as well. Yet Sullivan believes that had already taken what the necessary steps to deal the company up to speed.STATEMENT OF THE PROBLEMHow can information technology projects help Lenox achieve its business goals?OBJECTIVES1.To describe the companys attitude towards information technology2.To destine how Lenox can achieve radical performance improvements through the exercising of information technologyTHEORETICAL FRAMEWORKDecisions on investings in IT are both critical and contentious. With a thorough understanding of a companys strategical context, managers can identify business and IT maxims that can help determine the IT foot capabilities necessary to achieve their business goals.Management by MaximsThe framework is made up of four components.1.Considering strategical Context. To clarify infrastructure requirements, companies also need to understand the current strategies and strategic intents of each business unit, the synergies surrounded by units and the firms experiences and beliefs in the value of leveraging those synergies.2.Articulating Business Maxims. Business Maxims capture the essence of a firms future direction. It is sorted into six categories cost focus value differentiation as perceived by customers flexibility and carefreeness growth human resources and management orientation. It is therefore important for managers to prioritize the relative importance of maxims to ensure that the most important messages are understood. Business Maxims form a base from which business a nd IT executives can work unitedly to identify IT maxims.3.Identifying IT Maxims. IT Maxims describe how a firm needs to connect, share, and structure information and deploy IT across the firm. It is grouped into five categories expectations for IT investments in the firm data access and use hardware and software resources communications capabilities and go and architecture standards approach.4.Clarifying a Firms View of IT Infrastructure. IT Infrastructure has four depends none, utility, dependent and enabling. Firms take on one view. in that location is no one best view but rather one is more appropriate for a particular firm, according to its strategic context and business and IT Maxims. A firms view of infrastructure should change in concert with its strategic context and business maxims.a.None View. It is when a firm decides to do without IT economies among its businesses. It does non invest in IT infrastructures at the firmwide level.b.Utility View. IT infrastructure is viewed as a right smart to reduce costs through economies of scale and sharing.c.Dependent View. IT infrastructure is viewed as a response to specific strategies.d.Enabling View. IT infrastructure is viewed as a core competence that provides competitive advantage. Firms with this view are industry breathers in terms of infrastructure investment levels and provide extensive infrastructure services in a highly centralized way.CASE ANALYSISLenox indemnification Company admits that computers were never their strength and with the way they are going, it will never be. Bringing in new technologies, updating chance on applications and the reorganizing and streamlining of the information services organization should never be seen as a cure all to the problems plaguing the organization. An information services overhaul is not a feel-good pill. New technologies should be met with fresh attitudes and ideas. Information Services is just one of Lenoxs many problems. In fact, it is not one of its biggest problems when Lifexpress became operational. It is that its top people, its Chief Financial Officer and Chief Executive Officer have no idea about the concepts of product strategy and increased productivity.The way the Chief Executive Officer and the CFO understand increased productivity is how Lifexpress translates into increased sales. Lifexpress effect on Lenoxs productivity is that it cut the processing of all the necessary paperwork from four weeks minimum to a matter of hours. If thats not an increased in productivity, I do not know what is. Lifexpress should be assessed on its own merits and not on comparisons to competitor systems. Lifexpress was received positively by Lenoxs technologically challenged agents. This could only mean that the agents will get the hang of using the Lifexpress system assumption time. It is just that Lenoxs agents have a heavy learning edit out having a handicap of technological incompetence. Ease of use is relative Lenox insuranc e company should take the steeper learning curve into consideration.The completion of the Lifexpress project in itself was a success and credit should be given to Sullivan. The project was made operational on time and in budget. It is hard to argue with these facts. It is given that Lenox Insurance Company has more product offerings than its competition so LenoxsLifexpress project should be expected to be more complicated and therefore will take more time to cover all of its services.The Lenox Insurance slip-up resonates with the parable of the mustard seed. As it is now, the proverbial mustard seed, the Lifexpress system cannot be brought into fruition with Lenox Insurance Companys initial technological shock. But it should not lose hope. Lenox Insurance Company can still cultivate its faller to be fertile, given time.Using the management by Maxim Framework, Lenox does have a return strategic context improve productivity and help the sales force close on more new policies using information services. But it did not have a clear articulation of its business IT maxims. For one, Lenox confuses the goal of increased sales with Lifexpress effect of increased productivity.Starting from a technological handicap relative to competition, Lenoxs investment in Lifexpress was a big leap enough. It is time for them to get back to the drawing board and reevaluate their business strategies that need to be saved from the quicksand of confusion. The clear articulation of an guardd position in a form that executives understand and act on is sorely lacking in Lenox. Because of this, accountability is muddled and could lead as it is to Lenoxs case to endless and pointless finger pointing. To this end, Sullivan is partly to blame, she should have discussed her role in clear detail with Lenoxs top executives. She could have been spared of all the accusations being thrown at her.CONCLUSION AND RECOMMENDATIONin one case and for all, Lenoxs top people should sit down and reassess their strategies using the 4-point Management by Maxim framework. They should agree on courses of action and execute them accordingly.BibliographyByron Reimus, The IT system that couldnt deliver, Harvard Business Review (May-June 1997)

Friday, April 12, 2019

HIV Vaccines Essay Example for Free

human immunodeficiency virus vaccinums EssayA vaccine is a biological preparation intended to improve an individuals immunity to a specific illness or disease. Most vaccines are composed of weakened or killed forms of an agent that resembles a disease-ca use microorganism. A typically off the hook(predicate) version of the pathogen, which is unable to cause the disease, is then produced by the altered or inactivated state. Once the vaccine is administered into the gillyflower stream, the agent is recognized as a foreign body, which then triggers the process of active immunity, which in stoop builds up antibodies to fight this particular pathogen (Wisegeek). Vaccination is intended to depart protection so that if the body comes in contact with the same type of disease in the future, the immune system will already rush memory antibodies to fight the disease before symptoms occur. Since the introduction of vaccines for illness causing pathogens, diseases such as measles, acut e anterior poliomyelitis and the common flu seduce greatly decreased in occurrence. With that being said, not all vaccines have been proven to be safe or impressive. One computer virus that does not yet have an stiff preventative vaccine is the Human Immunodeficiency Virus (human immunodeficiency virus). HIV is a retrovirus that attacks the human immune system.Transmission of the virus stop occur in many different ways through contact of infected secretions of wholeness person with the genital, oral, or rectal mucous membranes of another person. HIV can as well be contractable through blood and from mother to child during pregnancy, childbirth or through breast milk (Healthmagic, 2010). The virus is characterized by its two glycoproteins gp120 and gp41. The larger of the two glycoroteins is gp120, this molecule is the primary site of attachment to CD4 receptors of the host kiosk and while also triggering inflammation when shed into the blood.Gp41 promotes fusion to a target kiosk while be on the cytoplasmic membrane. HIV infects four types of cells helper T cells, macrophages, smooth muscle cells and dendritic cells. adjunct and entry of HIV into T cells and macrophages occurs in three steps. In the first step, gp120 binds to the CD4 (cluster of differentiation 4) molecules on a host cell forming a complex known as gp120-CD4 complex. Second, this complex binds to a chemokine receptor, which removes gp120 from the virion. This process if finalized when the virion binds to a cell.Once bound to a cell, the virions envelope contacts and fuses with the cytoplasmic reticulum through the medium of the gp41. The HIV capsid then gets insinuated into the cytoplasm however its covering of gp41 gets left behind and becomes part of the cells cytoplasmic membrane. With gp41 rest on the cytoplasmic membrane, it is then able to fuse with over 500 cells to form a syncytium, which is a giant cell with multiple nuclei. This fusion is very dangerous because it allows HIV to move from cell to cell without being exposed to any antibodies that are in the blood.During synthesis, an enzyme called reverse transcriptase, transcribes the double stranded DNA using TRNA as a primer in the cytoplasm. Reverse transcriptase is prone to making a lot of errors during this process which generates an abundance of new antigenic variations of HIV. The double stranded DNA then enters the sum and is inserted into a chromosome by the enzyme integrase. Once the double stranded DNA is integrated into the cellular DNA it body a part of it for life. Once the newly infected double stranded DNA is integrated into the chromosome, it cannot be changed or counter acted.However, there are various cure vaccines to help regulate the virus (Bauman, 2011). curative vaccines are knowing to help treat quite a little who are HIV positive by peremptory the virus. Those who are infected with HIV and live with it for an extended period of time, start to develop antibodies on a s pecific part of the glycoprotein 120, which is in charge of initiating the activation of HIV. This antibody, C5, is known to be crucial in producing sure antibodies that are able to control HIV by regulating its hyper action that destroys the human immune system.However, initiation of these antibodies cannot occur unless GP120 is at the surface of the virus. In order for gp120 to be at the surface of the virus, gp41 and the antibody C5 must fuse. This is a process that is unable to occur on its own (Bionor Pharma, 2010). The therapeutic vaccine Vacc-C5, invented by Bionor Immuno, is an antibody-mediated vaccine that binds C5 and gp41 unneurotic so that the antibodies from C5 can be effective and help regulate the virus.A preventative vaccine is designed to prevent individuals from getting HIV. Over the recent years there have been many studies and attempts to create an effective vaccine to prevent HIV but unfortunately none have been proven to be successful. A good example of a p reventative vaccine, that had hopeful prospects, is the AIDSVAX vaccine developed by Philip Berman. AIDSVAX is composed of a synthetic version of the glycoprotein 120, a part of the HIVs envelope, which the virus uses as a weapon to latch onto and enter the cell.This version of gp120 was meant to stimulate the production of antibodies against strains of HIV that it resembles, giving immunity to the strain of HIV. However, this vaccine was proven ineffective after the clinical trials. Near the part of the gp120 that attaches to the cell, there is a chain of a specific sequence of amino acids called the V3loop. The V3loop is the most variable part of the glycoprotein and in order for an envelope vaccine to produce an antibody resolution it has to be against the exact strain of the virus (Brian Deer).HIV is a virus that has many different strains and is also constantly going under mutations within replication therefore preventing the AIDSVAX vaccine from mettlesome the infection of t he virus. The development of vaccines against HIV has not yet reached a point of success. HIV is a virus that has many characteristics that make it highly difficult to prevent and treat. HIV is capable surpassing immune response because of its ability of generating many antigenic variants due to it being so highly mutable.Also, not only does HIV attack the various cells in the body that combat infections in the immune system but it can also spread through syncytia via formation by gp41, evading detection from immune defence all together. Vaccine development is still an important tool in healthcare because there are still millions of people who currently live with the disease and many who are at a high risk of undertake it. However, even with the many developments in medical research, the production of vaccines is still a costly procedure which also presents ethical and medical problems.In the meantime, the spread of infection must be slowed through the increase of ken and availabi lity, of information on the risks of contracting the disease. In order to avoid contraction, Health Care Providers must provide the public with information about safer practices, such as safe sex and the proper use of stereotyped needles and syringes for injections. They can also promote proper blood screening procedures and spread information on medications, therapeutic vaccines and other ways an individual who already has HIV can prevent the spread of the virus as well.

Wednesday, April 10, 2019

Is Ritalin Over Prescribed Essay Example for Free

Is methylphenidate Over Prescribed actAfter reading the selected critical thin out, use the following call into questions to analyze the issue.1. What are at least cardinal facts presented by each facial expression of the critical issue? Pro on that point were more than a cardinal reports of cardiac arrest or heart failure between 1985 and 1997 due to Ritalin use. In unity study, Ritalin use reduced the expected monthly weight gain by 25%. hook Stimulants have proven to be effective in improving behavior, school work and social registration from 50% to 95%. For 30% to 45% of children with ADHD, the use of stimulants will improve their behavior but non be normalized. 2. What are at least two opinions presented by each human face of the critical issue? Pro Children taking stimulants frequently become very depressed or suicidal. Stimulants provoke cause a variety of mental abnormalities. get word It is a myth that the use of stimulants stunts a childs growth. Ther e is no research to prove that children taking stimulants are at more of risk for ab development other drugs during their teen years.3. What are some of the strengths associated with the Pro gradient of the issue? What are some of the weaknesses? The Pro case has a large amount of scientific data and several studies to help obligate their argument for the negative side effects of stimulant use. The Pro side is very convincing using the many data tables to supply the harm that stimulants can cause to children. They use several different sources to complement their argument. The Pro side does non explore the other side of the argument whatsoever. While they have a substantive amount of data, it is not compared to the number of children who experienced no negative side effects while using stimulants. This would have caused their percentages and rime to be much smaller.4. What are some of the strengths associated with the Con side of the issue? What are some of the weaknesses? The Con side effectively argues that Ritalin and other stimulants are very useful in treating and normalizing children with ADHD. The Con side also explores the other side of the argument by admitting that some children do experience negative side effects. An entire section of the argument is dedicated to discussing the side effects of stimulants. The Con side of the argument is support by a great deal of research and data. Weaknesses of the Con side include not using cited sources to support his argument other than his own.5. How credible were the authors of each argument? Explain your answer. Physician, Peter R. Breggin, was convincing in his argument that stimulants are harmful to children and is overused. He used several sources and data from other research teams to support his argument. Psychologist and ADHD researcher, Russell A. Barkley is very convincing in his argument that Ritalin and other stimulants are important split of intervention for children with ADHD. It is app arent that he accomplished extensive research to write his book and present this argument.6. base on the statements presented in this critical issue, which author do you agree with? Why? This is a difficult question to answer. While I know there are many side effects associated with the use of stimulants, I have witnessed the more positive aspects of using these drugs. Barkleys extensive research and presentation of his findings is very convincing. That partnered with material life experience using these stimulants, causes me to agree with Barkley.7. Which side of this critical issue does contemporary research support? Please provide specific examples in your response. The Pro side is more supported in contemporary research. Pro There are several articles and journals that I have found that support the Pro side of this argument. Ritalin is thought of as the quick fix for ADHD. Because it is an amphetamine, Ritalin has a high rate of holler and concerns some parents, teachers and physicians. Some say that they feel pressured to give or recommend medication to children before they can perform a thorough evaluation of a student. There is also a concern that Ritalin is being prescribed to children too young to solve normal behavioral problems (Huber, 2002).

Tuesday, April 9, 2019

Professional standards outline Essay Example for Free

Professional standards outline try outProfessional standards outline the tenders consideration of worldly misstatements due to errors and humbug.a) What responsibility does an visitor have to detect material misstatements due to errors and fraud?The purpose of assurance engagement is enhancing the reliability of the subject matters. So it is auditors responsibility to win a reasonable aim to assure the fiscal report is true and fair.Financial report is a data assembling which reflect the position of the business. thitherfore these uptakers, including investors, managements, shareholders and the other parties can make decision meanspirited on the information grantd by the pecuniary report. Then the information which impacts on the abut of decision do for the uses of the financial report is defined as materiality (Kimmel, Carlon, Loftus, Mladenovic, Kieso, Weygandt, 2006).The fairness and trueness of the material is weighty to the users of financial reports. The ma jor task of auditor is to identify the misstatement in the financial report. By definition, misstatement is a difference betwixt the amounts, classification, presentation or disclosure of a reported financial report item and the amount, classification, presentation or disclosure that is required for the item to be in accordance with the applicable financial reporting framework. There are two kinds of misstatements and they rise from error or fraud respectively (Auditing, Assurance and Ethics Handbook, 2010). just now by the boundary of auditing, financial report audit only provides reasonable assurance instead of hail responsibility to the fairness and trueness of the reports. The auditors can assure about whether the financial report is prepared in all material respects in accordance with a financial reporting framework. The reason of the limitation is determined by the nature of financial reporting, the nature of audit procedures and the need for the audit to be conducted deep down a reasonable period of time and at a reasonable cost (Moroney, Campell, Hamilton, 2011).b) What two important categories of fraud affect financial reporting?By definition, fraud is an intentional act through the use of deception to obtain an unjust or illegal advantage. These two main categories of fraud are financial reporting fraud and misappropriation of assets fraud.Generally say misappropriation of assets fraud involves some form of theft. indeed misappropriation of assets fraud pull up stakes decrease the assets and increase the expenses then it give reduce the owners equity of the company (Auditing, Assurance and Ethics Handbook, 2010).Financial reporting fraud is intentionally misstating items or omitting important facts from the financial report (Moroney, Campell, Hamilton, 2011). In Cendant case, the fraud is the accounting department manipulating the revenues to meet the expectation of Wall driveway analyst. Than the company can have more opportunities to mer ge other companies. The affect of the financial reporting fraud ordain increase sales at that placefore increase the profit of the company. The financial reporting with fraud will indicate the future earning ability to the share market therefore rising the share price in the exchange market.c) What types of factors should auditors consider when valueing the likelihood of material misstatements due to fraud?First the auditors should consider the company economical environment to identify whether there are incentives and pressures to commit a fraud (Moroney, Campell, Hamilton, 2011). CUC is in the travel servicing industry which is spunkyly competitive. And CUCs revenue has dramatic doubled in the mid-1990s. To merge the other company, the companys profit has to supporting increasing to meet the analysts expectation. So the managements of CUC have pressures to create more profit by fraud financial figures.Second the auditors should look into the financial report whether there a re opportunities to perpetrate a fraud. (Moroney, Campell, Hamilton, 2011) In this case, CUC do various year-end adjustments to the general ledger. Those significant adjustments created great opportunities to make a fraud.Finally, attitudes and rationalisation to justify a fraud need to be respected by the auditors. (Moroney, Campell, Hamilton, 2011)CUC has been required to amend its financial statements by the Securities and Exchange committee several times for using aggressive accounting practices in later 1980s and early 1990s. And from CUCs high speed expand, the companies top management showed high enthusiasm to maximise the share price. So the top level managements have created a flexible environment for the financial fraud.d) Which factors existed during the 1995 through 1997 audits of CUC that created an environment conducive for fraud? seek the incentives and pressures to commit a fraud, material stated in the early and mid-1990s CUC acquired several companies to expan d market share. Those acquisitions include Entertainment Publications in 1992, Net Market in 1994, Welcome Wagon International, Home Shopping touch off Club, Privacy Guard in 1995, Sierra On-Line, Davidson Associates in 1996. CUC also came into the new contracts with big companies such as Intel, Time Warner and American Airlines. CUC had doubled revenues from 738m in 1993 to 1.4b in 1996 and at same time CUCs net income rosaceous from 25m to 163m (CUC International Inc. Company Profile, Information, Business Description, History, Background Information on CUC International Inc.).CUC was in highly progressively competitive industry. To maintain high growth rate hut pressures on the managements.However, for year-end reporting purposes, CUC make various year-end adjustments to incorporate the misstatements into the general ledger. Those adjustments are the opportunities to perpetrate a fraud.Question 2Entitys 5 interrelated components of internal controla) What responsibility doe s an auditor have related to each of these five components? sexual control is the process designed, implemented and maintained by those charged with governance, management and other personnel to provide reasonable assurance about the achievement of the entitys objectives with regard to reliability of financial reporting, effectiveness and efficiency of operations and compliance with applicable laws and regulations.Internal control framework is one of the independent reference for auditors to gather. The auditors need to turn up the five components of the internal control to identify the level of risk to error or fraud. The auditors need to psychometric test the effectiveness, consistent, inspection of documents for evidence of authorisation, inspection of documents for evidence that details included have been checked by take away client personnel, personnel performing,how they perform their tasks and re-performing control procedures.1) The control environmentThe control environm ent is the attitudes, awareness and feat of management and those charged with governance concerning the entitys internal control and its importance in the entity. And the control environment sets the entry for effective internal control, providing discipline and structure and includes several elements such as, communication and enforcement of integrity and ethical values, allegiance to competence, participation by those charged with governance, managements philosophy and operating style, organisational structure, assignment of authority and responsibility, human resource policies and practices.The auditor should consider each of these areas and their interrelationships. Especially, the auditor need to identify the significant deficiencies.2) The entitys risk assessment processThe entitys process for identifying and responding to business risks, in the financial reporting area, is how management find risks in the preparation of a financial report that is true and fair.There are th ree kinds of risks, inherent, control and detection risks. Inherent risk is the susceptibleness of an assertion to a misstatement that could be material, either individually or when aggregated with other misstatements, assuming there are no related controls. Control risk is the risk that a clients system of internal controls will not prevent or detect a material misstatement. Detection risk is the risk that the auditors examen procedures will not be effective in detecting a material misstatement. And auditors need to assess the combined inherent, control and detection risks to evaluate the risk of the material misstatements.3) The information system, including the related business processes, germane(predicate) to financial reporting, and communication. The role of information systems is to capture and exchange the information needed to conduct, manage and control an entitys operations. Auditors will test the information system related to the financial reporting objectives as same as initiating and preserve transactions, balance and events.4) Control activitiesPolicies and procedures that help ensure that management directives are carried out. An audit need to categorise activities such as performance reviews, information processing, physical controls, segregation of incompatible duties. Those activities are easier to be test by the auditors compare those entity-level control activities.5) Monitoring of controlsAfter establishing and maintaining internal controls, an important responsibility of management is to monitor the controls to assess whether they are operating as intended and modified for changes in conditions on a timely basis.An audit needs to collect evidence about the design and effectiveness of internal controls. Those considerations include periodic evaluation, person in charge, communication channel, management implements, correcting significant deficiencies, implements reports and recommendations from regulators, function of internal audit an d evaluations or observations made by the external auditors (Moroney, Campell, Hamilton, 2011).

Monday, April 8, 2019

Understanding Leadership Styles Essay Example for Free

Understanding Leadership Styles EssayThere atomic number 18 a number of factors that will process the look of lead a loss loss leader may choose, such as The working purlieu,The task or project that is being tackled,The stave themselves and their preferred style of working, along with their personal traits and qualities How do you determine what is an distract style?Any leader uses a range of different styles at different times during the wrinkle of a single day. Decisions absorb to be made and it may be appropriate for different styles of lead at different times, and for different situations during that day. A nonher factor that has to be considered when choosing a leaders style is that the leadership style at the beginning should be consistent with what mess in the government activity expect. Transactional leadershipThis is do by enticing supply with reinforcements such as bonuses, prizes, virtuallything that will be of benefit to the supply portion thes e are reach outd by setting targets. The outcome of this will be that the target is achieved only the morale of the aggroup may be affected with some doing very thoroughly and gaining great recognition, others non so well which fundament demoralise the staff and affect their enthusiasm for future tasks. Transformation leadershipThis is a beliefs and determine type of leading getting the team up to believe the muckle of the final aim. This is done by talk of the town and listening to the team and being positive and enthusiastic rough the aim. One of the benefits of this type of leadership in comparison with Transactional leadership is that no one feels like they are being singled out for under achieving as they are completely working together and believe in the leaders survey, this is done by supporting(a) individuals values and enthusiasm for the task. Authentic LeadershipThis is a leader who is extremely untroubled at what they do whilst remaining grounded and in tou ch with their workforce, an assumed leader sort of than elected. They git inspire their staff to achieve great things with theirpassion commitment and drive, whilst still connecting with their team by showing their appreciation and encouragement to team members.Autocratic LeadershipAutocratic leaders insist on doing it all themselves. They have all the power, hand all the decisions, and dont a lot tell anyone else about what theyre doing. An oppressive leader often maintains their authority by force, intimidation, threats, reward and punishment, or position. Although they may or may not have a clear vision, and may or may not be steering the nerve in the right direction, they are not refer with whether anyone else agrees with what them or not. One positive with autocratic leadership is that it allows quick decision-making, and eliminates arguments over how and why things get done. On the negative it may reduce the likelihood of getting a range of different ideas from differe nt people, and freighter make people feel as though they are being treated badly, or as if they dont matter.If, as is often true, the leader is concerned with his own power and status, hell be looking over his shoulder, and moving to squelch any opposition to him or his ideas and decisions. Innovation or the use of others ideas is only permissible if its part of the leaders plan. Effects on the organization. Autocratic leaders often leave fear and qualm in their wake. Others in the organization tend to copy their protection of their position, and their distrust of others ideas and motives. Often, autocratically -led organizations are not particularly supportive of personal relationships, but a lot more keyed to chain-of-command. Everyone has her own sphere, and protects it at all costs. Communication tends to go in only one direction up as a way out of which rumor can become the standard way of spreading news in the organization.At its exceed (and there are decent autocratic leaders see the box directly below ), autocratic leadership provides a stable and secure work environment and decisive, useful leadership. All too often, however, it can sacrifice initiative, new ideas, and the individual and group development of staff members for the predictability of a extremely structured, hierarchical environment where everyone knows exactly what hes supposed to do, and follows orders withoutquestion. Although the above paints a pretty bleak picture, many autocratic leaders are not hated and feared, but rather esteemed, and even loved. It depends on their own personalities like anyone else, they can be nice people, or highly charismatic, or even willing to listen to and act on others ideas on the organization itself (in the military, most soldiers want someone firmly in charge), on the quality of their decisions, and on the unavoidably of the people they lead. If theyre primarily decent and not abusive, make grievous decisions for the organization, and fulfil the parent-figure or authority -figure photograph that most people in the organization are looking for, they can be both(prenominal) effective and well-respected.2. Managerial. The leader who sees herself as a manager is concerned primarily with the running of the organization. Where its going is not at issue, as long as it gets there in good shape. She may pay attention to relationships with and among staff members, but only in the service of forbiding things running smoothly. Depending upon the nature and stability of the organization, her main reduce may be on funding, on strengthening the organizations systems and infrastructure (policies, positions, equipment, etc.), or on making authorized day-to-day operations go well (including making sure that everyone is doing what hes supposed to). If shes efficient, a managerial leader will generally be on top of whats happening in the organization. Depending on the size of the organization and her management level, shell hav e control of the budget, know the policies and procedures manual inside out, be aware of whos doing his clientele efficiently and whos not, and deal with issues quickly and firmly as they come up. What she wont do is steer the organization. dream isnt her business maintaining the organization is. Effects on the organization.In general, a well-managed organization, regardless of its leadership style, is a more or less pleasant place to work. Staff members don t have to worry about ambiguity, or about whether theyll get paid. As long as oversight is relatively civil no screaming at people, no setting staff members against one another things go along on an even keel. soundly managers even try to foster friendly relationships with and among staff, because they make the organization work better. On the other hand, good management without a clear vision creates an organization with no sense of purpose. The organization may apparently act to support the status quo, doing what it ha s al slipway done in order to keepthings running smoothly. That position neither fosters passion in staff members, nor takes account of the changing necessitys (and they do change) of the target existence or the community.The organization may do what it does efficiently and wellbut what it does may not be what it should be doing, and it wont be examining that possibility any time soon. Obviously, the leader of any organization as well as any other administrator has to be a manager at least some of the time. umpteen are in fact excellent managers, and keep the organization running smoothly on a number of levels. The issue here is the style that person adopts as a leader. If she sees management as her first-string purpose, shes a managerial leader, and will have a very different slant on leadership than if her style is essentially democratic, for instance. 3. Democratic. A democratic leader understands that there is no organization without its people. He looks at his and others positions in terms of responsibilities rather than status, and often consults in decision-making. While he solicits, values, and takes into account others opinions, however, he sees the ultimate responsibility for decision-making as his own. He accepts that authority also means the buck stops with him. Although he sees the organization as a cooperative venture, he knows that he ultimately has to face the consequences of his decisions alone.Democratic leadership invites the companionship of staff members and others, not only in decision-making, but in shaping the organizations vision. It allows everyone to express opinions about how things should be done, and where the organization should go. By bringing in everyones ideas, it enriches the organizations possibilities. But it still leaves the final decisions about what to do with those ideas in the hands of a single person. Some models of democratic leadership might put the responsibility in the hands of a teensy group a managemen t team or executive charge rather than an individual. Effects on the organization.Democratic leadership, with its emphasis on equal status, can encourage friendships and good relationships throughout the organization. (In more hierarchical organizations, clerical staff and administrators are unlikely to socialize, for instance in a democratically-led organization, such socialization often happens.) It helps people feel valued when their opinions are solicited, and even more so if those opinions are incorporated into a final decision or policy. What a democratic leadership doesnt necessarily do although it can isestablish staff ownership of the organization and its goals. Although everyone may be asked for ideas or opinions, not all of those are use or incorporated in the workings of the organization. If there is no real(a) discussion of ideas, with a resulting general agreement, a sense of ownership is unlikely.Thus, democratic leadership may have some of the drawbacks of aut ocratic leadership a lack of buy-in without the advantages of quick and clear decision-making that comes with the elimination of consultation. 4. Collaborative. A cooperative leader tries to involve everyone in the organization in leadership. She is truly first among equals, in that she may protrude discussion, pinpoint occupations or issues that need to be addressed, and keep track of the organization as a whole, rather than of one particular job. But decisions are made through a collaborative process of discussion, and some form of either majority or consensus agreement. Toward that end, a collaborative leader tries to foster trust and teamwork among the staff as a whole. A collaborative leader has to let go of the need for control or power or status if she is to be effective.Her goal is to foster the collaborative process, and to empower the group whether the staff and others involved in an organization, or the individuals and organizations participating in a community initi ative to control the vision and the workings of the organization. She must trust that, if people have all the relevant information, theyll make good decisionsand she must make sure that they have that information, and provide the facilitation that assures those good decisions. Effects on the organization. Collaborative leadership comes as miserly as possible to ensuring that members of the organization buy into its vision and decisions, since they are directly involved in creating them. It comes closest to the goal of servant leadership explored in the previous section (Please see Chapter 13, Section 2 Servant Leadership Accepting and Maintaining the Call of Service), and it also comes closest to reflecting the concepts of equality and empowerment included in the philosophy and mission of so many grass roots and community- found organizations. It thus re impresss much of the distrust that often exists between line staff and administrators.David Chrislip and Carl E. Larson, in Col laborative Leadership How Citizens and Civic Leaders Can shambling a Difference, equate collaborative leadership not only with servant leadership, but with transformational (see below) andfacilitative leadership as well. They identify intravenous feeding characteristics of the collaborative leader * Inspiring commitment and action. The collaborative leader helps people develop the vision and passion to start and maintain the work. * Leading as a peer problem solver. The collaborative leader facilitates problem solving by modeling and teaching a process, and by aid others bring their experience and ideas to bear. * Building broad-based involvement. The collaborative leader invites everyone concerned into an inclusive process. * Sustaining hope and participation. Reaching goals may take a long time.The collaborative leader both helps the group set interim goals so it can see progress, and, by example and in other ways, helps to maintain the passion and commitment to keep going whe n theres no end in sight. Collaborative leaders also generally foster close relationships among staff members, making for more communication and cross-fertilization in their work, and leading to more effective ways to accomplish the organizations goals. On the down side, management can be neglected in favor of create a collaborative organization. Even more to the point, collaborative decision-making can be excruciating. Depending upon the group, ideas can be talked to death, and insignificant disagreements about insignificant areas of policy can take hours to resolve. Collaborative decision-making can be democratic based on a majority vote after discussion or dependent on arriving at consensus, with a range of possibilities in between. Consensus decision-making is particularly difficult, in that it requires everyone to agree before a decision can be made.A single determined individual can derail the process indefinitely. Even at its best, a consensus process can take inordinate amounts of time, and try the patience of all involved. Its not undoable to employ, but it takes real commitment to the ideal of consensus, and enormous patience. In practice, true consensus decision-making is most often used in collective organizations, which are significantly different from collaborative ones, and often involve everyone in leadership. some other way of looking at leadership styleA different view, popularized by James MacGregor Burns, contrasts devil styles of leadership transactional and transformational. Transactional leadership, as its name implies, views leadership as based on proceedingbetween leader and followers. The leader sees human relations as a series of transactions. Thus rewards, punishments, reciprocity, exchanges (economic, emotional, physical) and other such transactions are the basis of leadership. In simplest terms, I lead this organization by paying you and telling you what you need to do you respond by doing what you need to do efficiently an d well, and the organization will prosper.Transformational leadership looks at leadership differently. It sees a true leader as one who can distill the values and hopes and needs of followers into a vision, and then encourage and empower followers to pursue that vision. A transactional leader thinks of melioration or development as doing the same thing better an organization that reaches more people, a come with that makes more money. A transformational leader thinks about changing the world, even if only on a small scale. Combining the two views of leadership styleThese two ways of looking at leadership style are not mutually exclusive in fact, its easier to look at leadership in the circumstance of both. Assuming, as almost all leadership theorists do, that transformational is either better than, or a necessary addendum to, transactional leadership, what elements go into creating a transformational leader? What styles are transformational leaders likely to employ, and how? Ele ments of transformational leadershipThe transformational leader conceives of leadership as helping people to create a common vision and then to pursue that vision until its realized. She elicits that vision from the needs and aspirations of others, gives it form, and sets it up as a goal to strive for. The vision is not hers it is a divided up vision that each person sees as his own. Martin Luther Kings overwhelming I Have A Dream voice communication derived its power not only from the beauty of his oratory, but from the fact that it crystallized the feelings of all those citizens, of all races, who believed that racial discrimination was a great wrong. In that terminology, King spoke with the voices of the hundreds of thousands who stood before the Lincoln Memorial, and of millions of others who shared in his vision. That speech remains as the defining moment of the Civil Rights struggle, and defined King who had already proved his boldness in Birmingham and elsewhere as a tr ansformational leader. The conception behind transformational leadership is thus providing and working toward avision, but also has elements of empowerment, of taking care of people, and even of task orientation. The job of the transformational leader is not just to provide inspiration and then disappear. It is to be there, day after day, convincing people that the vision is reachable, alteration their commitment, priming their enthusiasm. Transformational leaders work harder than anyone else, and, in the words of a spiritual, keep their eyes on the prize.The methods that transformational leaders might use to reach their goals can vary. Theyll virtually always include involving followers in the goal, as well as charisma, which comes, if not from personal characteristics, from the ability to put a mutual vision into words, and to move a group toward the realization of that vision. Transformational leaders may also use sharing power, setting an example, and/or persuasion to help mov e a group toward its goal. What style does all that imply? The managerial style is perhaps least appropriate to transformational leadership, since it pays no attention to vision. The autocratic pays little attention to the ideas of others, and is not generally congenial to the transformational leader. On the other hand, there was Hitler, who tapped into the deepest emotions of those he led, and voiced them in a frightening but highly effective way. There is no guarantee that a transformational leader will work for the overture of humanity, although he may couch his vision in those terms. The intersection of the transformational and the autocratic is not impossible, but it normally has, at best, mixed results.Fidel Castro initiated and has maintained desperately-needed land, education, health, and other reforms in Cuba, for which he is still revered by much of the islands population. He also eliminated any vestige of political freedom, imprisoned and executed dissenters and politica l opponents, and was at least partially responsible for destroying much of Cubas economic base in the name of ideological purity. As with the four styles described earlier, there is no guarantee that either a transactional or transformational leader will be an effective one. The democratic and collaborative styles are both better possibilities for transformational leadership. Both allow for input from everyone, and both encourage participation in the realization of long-term goals. It can be difficult for a highly motivated, charismatic leader to operate in the collaborative mode, but it can also be staggeringly satisfying.There is an argument to be madethat, because of the high degree of ownership of the vision in a collaboratively-run organization, the collaborative style could be the most successful for transformational leadership. As noted above, David Chrislip and Carl Larson actually see collaborative and transformational leadership as essentially the same.and of course the le aders qualities and personal traits are a major factor, whether they are confident , inspirational, approachable, committed, knowledgeable, disciplined, open minded, responsible, positive, energising , trustworthy,

Sunday, April 7, 2019

Kimberly clark case study Essay Example for Free

Kimberly clark case study EssayWhy are major company, like Kimberly-Clark, pathetic toward relationships in which the supplier managers inventory take aims at the retailer? 2. When should Kimberly-Clark handles its logistic needs in-house, and when should external source be used? 3. What other types of business partnerships that Kimberly-Clark can be used to improve supply chain mathematical operation? 4. Can pressure such as in the Kimberly-Clark case be used to Kimberly-Clarks return? Traditionally, the retailer handles the replenishment process, and the supplier has no clear information on the demand side or advance warning about out-of-stock situation. As a result, the supplier tends to maintain a certain level of safety stocks as a buffer in order to facilitate sales and the customer would too keep some safety stocks in case of none-supply that causes long supply chain and lacks of flexibility. Through supplier managed inventory programs, suppliers get to know the actu al supply and demand and thus can deploy break out logistic plans to response the fluctuating market situation. The Cross Media Optimization Study (XMOS) The XMOS study answers the question What is the optimal media mix to achieve marketinggoals? Marketers and announce agencies can now begin to understand which advert vehicles, at what frequency, optimally support ply objectives. Using a research methodology endorsed by the Advertising investigate Foundation and recognized by ESOMAR (European Society for Opinion and Marketing Research), the XMOS study measures online advertising alongside offline advertising to determine the optimal mix and weight of each medium. The Campaign Kimberly-Clark introduced the Kleenex Soft Pack with television, print, and online.Advertising. The objective of the campaign build awareness and drive trial. The target previously hard-to-reach consumers. The Challenge Kimberly-Clark wanted to measure the ability of online advertising to reach segments of their target market that their television and print ads just were not covering. How They Did It The company allocated 75% of its boilers suit advertising dollars to television, 23% to print, and 2% to online. Then they analyzed each mediums effectiveness in boosting aided shuffle awareness, brand image, purchase intent.And bundled trial intent. What They Found Online complements offline advertising and delivers the 42% of the audience that is totally lightly reached or not reached at all by television. The synergy of magazine and online advertising was the some effective combination for reaching this audience and boosting major key metrics including aided brand awareness, brand image, bundled trail intent and purchase intent. As an integral part of the overall media mix Online advertising could potentially deliver 26% of the targ